Visual Identity

Backlit student standing in the Belo stairwell at dusk
Visual Identity

Visual Identity

Best practices in communication include a clear and consistent visual identity, which strengthens the overall brand of Moody College in the minds of our key stakeholders. It is important that all marketing and communication efforts for the Moody College follow the approved guidelines which includes information about logos, colors, fonts, stationery, email signatures, promotional materials, merchandise and some key editorial style information. 

Use of university marks on merchandise must adhere to UT System Trademarks and Licensing rules including approvals by their office and use of an officially licensed vendor. Requests can be submitted to the Trademarks and Licensing office.

The MarCom team is available on a limited basis to help with design, video or promotional projects. Please submit this form to request help.

Compact Moody logo in white on an orange background

Logos and Marks

Moody College of Communication uses the university visual identity and brand architecture system, which are rooted in academic tradition and excellence. Learn about specific guidelines including minimum sizes and clear space requirements, as well as use of other university marks.
Collage of Moody Brand Colors in overlapping squares

Fonts and Colors

Fonts and color are critical for the Moody College brand. Moody College uses the same primary typefaces and color palette as The University of Texas at Austin but has added a secondary font for use in limited cases to capture Moody's brand personality.
Closeup of a hand holding a business card

Email Signatures and Business Cards

Update your email signature to align with Moody College standards. Order business cards through Document Solutions.
Gradient Blue and Orange overlay of a smiling african american female student

Powerpoint and Research Poster Templates

Consistency in presentations, posters and signatures reinforces the collective community that we represent. Find templates for powerpoint presentations and research posters to align with the Moody College brand.