Nelson Center for Brand and Demand Analytics
The Nelson Center for Brand and Demand Analytics advances B2B and D2C theory and practice. Through the guidance of Co-Directors Matthew Eastin and JoAnn Sciarrino, and industry leaders, the Center will offer a new undergraduate and graduate training in Brand and Demand Analytics to all advertising and public relation students, as well as Moody students and students across the UT campus. The Center will work alongside industry partners to develop student skills as well as job placement. Finally, the Center will function as a centralized home for student and faculty research.