Beyond Likes and Followers

Do companies and organizations focus on the wrong outcomes when using social media? According to public relations alumna Deirdre Walsh (B.S., '02), senior social strategist at Jive Software, companies should go beyond amassing likes and followers and examine the fundamental ways in which social media can alter their business.

Distilling Opinion into Image

Ben Sargent Banner

Ben Sargent (B.J. ’70) was born into a newspaper family in 1948. As a sixth-generation Texan and native of Amarillo, he started working for a local paper as a proof runner at the age of 14, delivering proofs of advertisements to neighborhood merchants for content approval. This modest beginning in journalism launched a career that would eventually garner decades of national attention, including the Pulitzer Prize.

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