Jordan Levin (Los Angeles), the former CEO of The WB Network, has been instrumental in launching many high-impact entertainment franchises for more than two decades as a network and studio executive, producer, director and new media entrepreneur.
Levin put his deep understanding of young adult audiences to work in 2005 when he partnered with other leading media executives from television, film, digital, advertising, production and talent management to launch Generate as a first mover in its space.
Over a seven-year period, the full-service studio and talent management company became a leading connector for advertising, technology and entertainment companies by executing ideas from concept through production entirely in-house—becoming a premier provider of customized branded content across traditional and digital platforms; a developer and producer of fiction and factual entertainment for a variety of distribution outlets and programming services; and home to a prolific talent management division.
In January 2012, Alloy Digital, an affiliate of Alloy, Inc., acquired Generate to form the first of its kind, multi-platform, next generation media company. The new infrastructure, combining Generate’s studio and talent management assets with Alloy Digital’s top-ranked media and video networks, have created a vertically integrated enterprise consolidating content development, talent management, production, marketing, sales and distribution.
Alloy Digital's leading digital media and video network delivers nearly 500 million monthly streams connecting with a total audience of more than 90 million consumers, 30 million social media followers and reach to over half of P12-34 Internet users, while its owned-and-operated channels rank No. 1 in total YouTube subscribers with 18 million-plus. The company now serves among YouTube's largest content providers.
Prior, Levin joined The WB in 1994 as part of its founding executive team, and spent a decade launching, building and branding America’s most successful broadcast network targeting younger audiences. He rose through the ranks to become sole president of entertainment in 2001 and, two years later, became the youngest CEO in broadcast television history.
Levin was key in establishing The WB’s youthful brand identity through hit shows including “Dawson’s Creek,” “Buffy the Vampire Slayer,” “7th Heaven,” “Charmed,” “Felicity,” “Smallville,” “Gilmore Girls,” “Angel,” “Popular,” “Reba,” “The Jamie Foxx Show,” “The Wayans Bros.,” “Sabrina, The Teenage Witch,” “Sister, Sister,” “Smart Guy,” “The Steve Harvey Show,” “Blue-Collar TV,” “Popstars,” “The Surreal Life,” “High School Reunion,” “Everwood” and “One Tree Hill.” Many of which provided young writers, like J.J. Abrams, Joss Whedon, Ryan Murphy, Kevin Williamson and Greg Berlanti, with the opportunity to create and executive produce their first television series
During Levin’s tenure, The WB partnered with every major Hollywood studio and propelled more shows into syndication than any other network. His media buying relationships generated groundbreaking deals with blue-chip advertisers and created innovative, brand-integrated programs and new programming alliances, including “Gilmore Girls,” the biggest success story from the ANA’s Family Friendly Forum’s script development fund.
Levin also created The WB’s original movie division, whose inaugural effort, “Samantha: An American Girl Holiday,” was based upon characters from Mattel’s popular “American Girl” historical doll collection. He also oversaw Kids’ WB!, the top-rated Saturday morning children’s network among 6- to 11-year-old boys and tweens, fueled by hits like “Pokémon,” “Yu-Gi-Oh!,” “Jackie Chan Adventures,” “What’s New Scooby-Doo?” and “The Batman.”
Earlier in 1989, Levin joined the creative team that revitalized the Disney brand in network television through family and young adult programming like “Home Improvement,” “Boy Meets World,” “Blossom” and “Ellen.” He also helped found the Walt Disney Writers Fellowship Program for under-represented writers. A member of the Directors Guild of America, Levin made his directorial debut on an episode of the award-winning dramatic series “Everwood” in 2004. In addition, he authored a chapter in “Media Industries: History, Theory, and Method” (Wiley-Blackwell, 2009).
Levin has been recognized throughout the industry for championing responsible and meaningful entertainment. He was named the 2004 Television Executive of the Year by The Caucus For Television Producers, Writers and Directors and honored by the Campaign to Prevent Teen Pregnancy and Girls Inc. The Hollywood Reporterfeatured him on the cover of its 2003 “Leadership in Hollywood” issue, and he has appeared regularly on the “power lists” of various publications.
Levin, who is Chair of the National Association of Television Program Executives (NATPE), also has served on the boards of numerous non-profit organizations, academic institutions, political advocacy groups and media companies, currently including The Saban Free Clinic (formerly the Los Angeles Free Clinic), which has honored his achievements; the Hollywood Radio & Television Society (HRTS), for which he was a past President; the Austin Film Society; the University of Texas at Austin’s College of Communications; and the UT Film Institute. In addition, he is a consultant to the Watertower Group, a boutique financial advisory firm.
Levin is a Dean's List and Cum Laude graduate with special honors from the University of Texas at Austin's Radio/Television/Film Program, where he majored in television and film theory and criticism. His 1989 senior thesis, “The Role of the Networks within the Evolving Television Marketplace,” predicted the direction of the industry and called for a more defined broadcast network. He was named the College's Alumnus of the Year in 2002, one the University Alumni Association’s Outstanding Young Texas Exes in 2004 and was selected as one of the University’s 125 Extraordinary Execs in 2010.