Passionate about her clients’ causes, Deborah Buks brings some 30 years of experience to bear for clients, which range from energy and petrochemical companies to real estate, manufacturing and professional services, to name a few.
She has worked in a variety of industries to further client goals through creative communications techniques, and her training in accounting enables her to complement clients’ bottom-line business sense.
Before opening Ward in 1990, Deborah’s experience included tenure as a vice president in the Houston office of Hill and Knowlton. There, she handled proactive marketing communications programs, crisis situations such as Marathon’s hydrofluoric acid leak and Texaco’s Pennzoil fight, the State of Texas Sesquicentennial Celebration for then-Governor Mark White’s office, consumer and retail clients such as Burger King and Johnson & Johnson, healthcare clients including Texas Children’s Hospital and HCA Hospitals, travel clients such as United Airlines and Braniff Airlines and government and non-profit/associations including Immigration & Naturalization Service, Houston ISD, Texas Parks and Wildlife Department and the Port of Corpus Christi.
She also managed the public relations division of one of Houston’s leading creative advertising agencies, where she led corporate identification programs, special event management, employee training, video production and media relations campaigns for a variety of clients, including Auchan Hypermarket, Safeway, Igloo Production Corp., Kentucky Fried Chicken, Houston Chronicle, Market Square Park, Dow Hydrocarbons, Triten Corporation, Tapco International, and Reed Tool Company.
At Burson-Marsteller, she represented consumer brands including Coca-Cola, Burger King, and AstroWorld/WaterWorld, healthcare clients such as Smith Laboratories, Inc. and Mainland Center Hospital, real estate clients like Bass Brothers Entities as well as energy clients Gulf Oil Company and Union Carbide during its Bhopal nuclear disaster.
She began her career at Vollmer Public Relations, now the Houston office of Edelman, where Deborah handled successful programs for local, national and international clients including Doubletree Hotels, Minute Maid, Seven Up, First City Bank, Uncle Ben’s Rice, Allied Bancshares, Al Lum Properties and Malibu Grand Prix.
Her firm’s work has received hundreds of professional honors from the International Association of Business Communicators, Public Relations Society of America, American Marketing Association, Women in Communications Inc., American Advertising Federation, Society for Technical Communications, and the Houston Advertising Federation. In 2013, Ward earned the city’s most coveted public relations award, The PRSA Houston Grand Excalibur for its “Culture of Accountability” employee communications program for the North American division of one of the largest oil and gas companies in the world.
Deborah is Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) and a member of that organization’s Counselors’ Academy. An honors graduate of The University of Texas with a bachelor’s degree in Journalism/Public Relations, she has also taught technical writing at the University of Houston and has conducted numerous seminars on public speaking, creativity and effective public relations.
With gratitude for the quality of life she and her family enjoy, Deborah serves on the boards of Aid to Victims of Domestic Abuse and Congregation Beth Israel in Houston. Her prior board service and pro bono efforts include work for MD Anderson Cancer Center, KUHT-TV, The Shlenker School, Sarcoma Foundation of America and SARC, which facilitates research for Sarcoma, a rare cancer of which she is a survivor. Her most rewarding volunteer work has been as Den Leader for her son’s Cub Scout den and as a parent volunteer for the Lanier Middle School orchestras.