The Center for Sports Communication & Media (CSCM) brings together interests in the instruction, practice, and scholarship of sports journalism, broadcasting, media production, and human communication. It serves the mission of the Moody College of Communication and The University of Texas at Austin through its commitment to the highest quality of teaching, research, and interdisciplinary collaboration.
CSCM recognizes that sports represent perhaps the most universal form of popular culture. They influence our identities, consumption choices, interpersonal relationships, and media habits. Sports also promote some of the most visible and profitable industries in the world. As a result, how we communicate about sport, how sport is communicated to us, and what is communicated by sport are all important components of understanding and navigating contemporary life.
CSCM support its mission across three broad areas of emphasis:
Research: The Center publishes an annual report, Politics in Sports Media, and supports faculty and graduate student research efforts.
Programming: The Center hosts world-class sports journalists, sports media industry leaders, and sport communication scholars in a variety of programs. Our signature public events are the Dan Jenkins Medal for Excellence in Sportswriting, the McGarr Symposium on Sports and Society, and the Frank Deford Lecture in Sports Journalism.