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Sports Media minor

The Center for Sports Media & Communication offers students following the 2018-2020 Undergraduate Catalogue or a later catalogue the opportunity to pursue the Sports Media minor, designed to give a theoretical understanding and practical experience in a category that has moved to the forefront of the media industry in the United States and around the world. As media options have proliferated in the post network and digital age, audiences have become highly fragmented. It has become much harder for media to gather large, predictable, real time, engaged audiences for individual programs. The major exception is sports.

As a result, marketers have dedicated massive resources to complex, integrated sports strategies in everything from the Olympics to World Cup to Formula 1, the NFL, the NCAA and emerging sports like professional surfing and lacrosse. As the value of the sports product has skyrocketed, teams, leagues and athletes have found it worthwhile to perfect their own marketing. Together, marketers, sports teams and leagues have pushed the envelope on combining mass media, social and digital media, sponsorship, public relations and other disciplines into powerful integrated communications programs.

Learn more about CSCM's Sports Media minor >>>

The Sports Media Minor is only available to students following the 2018-2020 catalog, or a later catalog. Students under earlier catalogs may pursue the Sports Media Certificate. Please visit this website for more information.

Scholars, professionals and experts connecting with students

A high value of the Center for Sports Communication & Media is to bring world-class subject matter experts in all fields of communication to campus for exchanges with students in a variety of forums. Building on the legacy of the Texas Program in Sports and Media, CSCM welcomes the opportunity to host and hear from journalists, filmakers, academics, activists and athletes, among others.

 Locker Room Talk: Intersections of Gender, Masculinity and Violence

Locker Room Talk: Intersections of Gender, Masculinity and Violence

Public discussion related to the 2017 Politics and Potential of Sport conference at UT-Austin. The panel features Bilqis Abdul-Qaadir, Katrina Karkazis, Jessica Luther and Keme Nzerem. Dr. Ben Carrington hosted the event, which was held on March 10, 2017.
Gerardo Casanova ESPN Disney

In conversation with Gerardo Casanova of ESPN

Gerardo Casanova, Vice-President and General Manager, Latin America North and ESPN Mexico, spoke to UT-Austin students on his perspective of the Latin America sports broadcasting industry. Casanova was interviewed by professor Joel Lulla. The event was held on March 11, 2015 on the UT-Austin campus
Sam Freedman

Sam Freedman: Breaking the Line

Samuel G. Freedman is an award-winning author, columnist, and professor. A columnist for The New York Times and a professor at Columbia University, he is the author of the seven acclaimed books, most recently "Breaking The Line: The Season in Black College Football That Transformed the Game and Changed the Course of Civil Rights." This event was recorded at UT-Austin on October 1, 2013.
Dr. Harry Edwards

Dr. Harry Edwards: Just Stop It

TPSM Fellow Jessica Luther interviews Dr. Harry Edwards about the numerous instances of rape, sexual assault and domestic violence involving male professional athletes and the cultures that enable the phenomena. Dr. Edwards emphasizes his Just Stop It campaign. This event occurred on the UT-Austin campus on April 7, 2015.
 George Vecsey Q and A

George Vecsey Q and A

Legendary New York Times sports columnist George Vecsey talks about his reporting experiences and writing craft in dialogue with TPSM executive director Mike Cramer and former NYT editor Kathleen McElroy. The event took place on September 21, 2011.