Sports Media minor
The Center for Sports Media & Communication offers students following the 2018-2020 Undergraduate Catalogue or a later catalogue the opportunity to pursue the Sports Media minor, designed to give a theoretical understanding and practical experience in a category that has moved to the forefront of the media industry in the United States and around the world. As media options have proliferated in the post network and digital age, audiences have become highly fragmented. It has become much harder for media to gather large, predictable, real time, engaged audiences for individual programs. The major exception is sports.
As a result, marketers have dedicated massive resources to complex, integrated sports strategies in everything from the Olympics to World Cup to Formula 1, the NFL, the NCAA and emerging sports like professional surfing and lacrosse. As the value of the sports product has skyrocketed, teams, leagues and athletes have found it worthwhile to perfect their own marketing. Together, marketers, sports teams and leagues have pushed the envelope on combining mass media, social and digital media, sponsorship, public relations and other disciplines into powerful integrated communications programs.
The Sports Media Minor is only available to students following the 2018-2020 catalog, or a later catalog. Students under earlier catalogs may pursue the Sports Media Certificate. Please visit this website for more information.
Scholars, professionals and experts connecting with students
A high value of the Center for Sports Communication & Media is to bring world-class subject matter experts in all fields of communication to campus for exchanges with students in a variety of forums. Building on the legacy of the Texas Program in Sports and Media, CSCM welcomes the opportunity to host and hear from journalists, filmakers, academics, activists and athletes, among others.