Just ahead of the NCAA Men’s Final Four in San Antonio, the Center for Sports Communication & Media, with support from the Stan Richards School of Advertising & Public Relations, sponsored the University of Texas Intercollegiate Athletics Media Forum.  The program included three core panels—one focusing on the perspective of conference commissioners, one on athletics directors, and one on the media industry.  Guests included University of Texas Athletic Director Chris del Conte, University of Alabama Athletic Director Greg Byrne, Big 12 Commissioner Bob Bowlsby, Big East Commissioner Val Ackerman and IMG College President Tim Pernetti. Joining them in conversation was New York Times Deputy Sports Editor Matthew Futterman, consultant Dan Beebe and UT-Austin Lecturer Joel Lulla, who helped to organize the symposium.

• 1:00-1:15: Welcome/opening remarks
• 1:15-2:00: Byrne and Del Conte with Futterman
• 2:00-2:45: Ackerman and Bowlsby with Beebe
• 2:45-3:30: Pernetti with Lulla