Brand and demand advertising and marketing domains for business-to-business and direct-to-consumer are progressively becoming more complex and data driven. These changes have increased the need for analytically trained entry-level talent, and especially talent that can think critically, solve problems creatively and communicate effectively. Over the past several years, Moody College leadership have worked to increase the focus on analytics skills across all schools and departments. Through the generous gift from the Nelson family, the Nelson Center for Brand and Demand Analytics at UT was established to give advertising and public relations students, along with students throughout campus, the analytics skills needed to be successful in today’s competitive job market. 

The development of the Nelson Center is taking place through 2026. The Nelson Center will provide all learners an opportunity to develop the needed analytics skills to enter the job market. The Center is a focal point for industry leaders to engage, seek, and hire talent from the Stan Richards School of Advertising and Public Relations.