Gary Wilcox Profile Photo

Gary Wilcox

John A. Beck Centennial Professor
Stan Richards School of Advertising & Public Relations





BMC 4.334

Gary Wilcox is a media and marketing scholar, currently the John A. Beck Centennial Professor in Communication in the Stan Richards School of Advertising & Public Relations. Dr. Wilcox is a globally-recognized expert on social media, alcohol advertising research, and branding. His opinions and work have been featured in such national and local media as CBS NewsThe New York TimesLos Angeles TimesU.S. News and World ReportKUT public radio and AdWeek, among others.  

Dr. Wilcox holds a Ph.D. from Michigan State University and two degrees from UT Austin. His most recent interests include unstructured data analysis, mix media modelling and advertising's effects on alcohol products and brands. Dr. Wilcox was recently featured on The Academic Minute discussing his alcohol advertising research.

His publications include one book, several book chapters, and articles that have appeared in the International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journal of Digital and Social Media Marketing, Journal of Food Products Marketing, and Marketing Management Journal among others. 

Professional Interests

Dr. Wilcox served as Chair of the Department of Advertising from 1990 until 1998.  He has served as Director of Graduate Programs in Advertising since 1998, a role in which he was honored with the Outstanding Graduate Adviser Award.  Dr. Wilcox is also an Associated Faculty in the Department of Statistics & Data Sciences at UT Austin. For more information, you can download a copy of Professor Wilcox's resume (Acrobat PDF format) or view his Google Scholar Profile.

Professor Wilcox has a wide range of teaching experience including Principles of Advertising, Interactive Communication, Strategic Advertising Principles, Integrated Communication Campaigns, Introduction to Advertising and Integrated Brand Promotion for Ad and PR majors and, most recently, Social Media.

Personal Background

Professor Wilcox worked as a songwriter/musician and photographer prior to entering the world of academia.