Gary Wilcox

Gary Wilcox is a media and marketing scholar, currently the John A. Beck Centennial Professor in Communication in the Stan Richards School of Advertising & Public Relations. Dr. Wilcox is a globally-recognized expert on social media, alcohol advertising research, and branding. His opinions and work have been featured in such national and local media as The Washington Post, CBS News, The New York Times, Los Angeles Times, U.S. News and World Report, KUT public radio and AdWeek, among others.  

Dr. Wilcox holds a Ph.D. from Michigan State University and two degrees from UT Austin. His most recent interests include unstructured data analysis, mix media modelling and advertising's effects on alcohol products and brands. Dr. Wilcox has been featured on The Academic Minute discussing his alcohol advertising research and most recently on the College Knowledge podcast #115 entitled “Insights in Advertising & the Evolving Marketing Landscape”.

His publications include one book, several book chapters, and articles that have appeared in the International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journal of Digital and Social Media Marketing, Journal of Research in Interactive Marketing, Journal of Interactive Advertising, Tobacco Control, Computers in Human Behavior, American Journal of Infection Control among others. 

Professional Interests

Dr. Wilcox served as Chair of the Department of Advertising from 1990 until 1998.  He has served as Director of Graduate Programs in Advertising since 1998, a role in which he was honored with the Outstanding Graduate Adviser Award.  Dr. Wilcox has also been an Associated Faculty in Statistics & Data Science at UT Austin and is now currently an Affiliated Faculty in the Nelson Center for Brand and Demand Analytics and Center for Health Communication in the Moody College at UT Austin. For more information, you can download a copy of Professor Wilcox's resume (Acrobat PDF format) or view his Google Scholar Profile.

Professor Wilcox has a wide range of teaching experience including Principles of Advertising, Interactive Communication, Strategic Advertising Principles, Integrated Communication Campaigns, Introduction to Advertising and Integrated Brand Promotion for Ad and PR majors and, most recently, Social Media.

Personal Background

Professor Wilcox worked as a songwriter/musician and photographer prior to entering the world of academia.