An assistant professor in the Stan Richards School of Advertising and Public Relations, Natalie Brown Devlin researches crisis communication and digital media in the context of sport. Her work examines how social media empowers organizational stakeholders during sports-related crises. She previously worked in digital advertising as a senior analyst of strategic account analytics, where she provided custom analyses and consumer insights to client marketing executives. This fall, Devlin teaches a course on digital metrics in the Texas Media Program.