Bachelor of Science in Public Relations Degree Requirements
The Bachelor of Science in Public Relations degree focuses on strategic thinking, professional writing, ethical practice, and innovative use of new media to prepare professional communicators in a variety of settings.
PR Degree Catalogs
The Bachelor of Science in Public Relations degree comprises 120 credit hours.
Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.
Major Requirements
- A minimum of 36 and maximum of 42 hours of major-specific coursework as established by the department.
- PR 309 satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin.
- J 317 or P R 317.
- 12 hours of Business courses including MKT 320F or 337.
- A grade of C- or better in all Communication coursework, unless otherwise specified.
- Students must complete ADV 318J with a grade of at least B.
Moody College of Communication requirements
- Language and Culture
- 6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment.
Please see adjacent Course List for the degree requirements.
The Bachelor of Science in Public Relations degree comprises 120 credit hours.
Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.
Major Requirements
- A minimum of 36 and maximum of 42 hours of major-specific coursework as established by the department
- PR 309-- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
- J 317 or P R 317
- 12 hours of Business courses including MKT 320F or 337
- A grade of C- or better in all Communication coursework, unless otherwise specified
- Students must complete ADV 318J with a grade of at least B.
Moody College of Communication requirements
- Language and Culture
- 6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment.
Please see adjacent Course List for the degree requirements.
The Bachelor of Science in Public Relations degree comprises 120 credit hours.
Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.
Major Requirements
- A minimum of 36 and maximum of 42 hours of major-specific coursework as established by the department
- 3 hours of Rhetoric (see checklist)
- PR 309-- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
- J 317 or P R 317
- 12 hours of Business courses including MKT 320F or 337
- A grade of C- or better in all Communication coursework, unless otherwise specified
- Students must complete ADV 318J with a grade of at least B.
Moody College of Communication requirements
- Language and Culture
- 6 hours of Communication courses outside your major
- 3 hours Communication and Culture coursework
Please see adjacent Course List for the degree requirements.
PR Courses
Required
ADV 318J Introduction to Integrated Brand Communication
ADV 344K Advertising and Public Relations Research
ADV 345J Advertising and Public Relations Media Planning
PR 305 Fundamentals of Public Relations
PR 309 Introduction to Advertising and Public Relations Research
PR 348 Public Relations Techniques
PR 350 Public Relations Internship*
PR 650 Public Relations Internship*
PR 352 Strategies in Public Relations
PR 353 Advertising and Public Relations Law and Ethics
PR 367 Integrated Communications Management
PR 377K Integrated Communications Campaigns
Three additional non-internship hours in public relations or advertising
*Students may take PR 350 OR PR 650 for credit
Required
ADV 318J Introduction to Integrated Brand Communication
ADV 344K Advertising and Public Relations Research
ADV 345J Advertising and Public Relations Media Planning
PR 309 Introduction to Advertising and Public Relations Research
PR 348 Public Relations Techniques
PR 350 Public Relations Internship*
PR 650 Public Relations Internship*
PR 352 Strategies in Public Relations
PR 353 Advertising and Public Relations Law and Ethics
PR 367 Integrated Communications Management
PR 377K Integrated Communications Campaigns
Six additional non-internship hours in public relations or advertising
*Students may take PR 350 OR PR 650 for credit
Required
ADV 318J Introduction to Integrated Brand Communication
ADV 344K Advertising and Public Relations Research
ADV 345J Advertising and Public Relations Media Planning
PR 309 Introduction to Advertising and Public Relations Research
PR 348 Public Relations Techniques
PR 350 Public Relations Internship*
PR 650 Public Relations Internship*
PR 352 Strategies in Public Relations
PR 353 Advertising and Public Relations Law and Ethics
PR 367 Integrated Communications Management
PR 377K Integrated Communications Campaigns
Six additional non-internship hours in public relations or advertising
*Students may take PR 350 OR PR 650 for credit
Archive Degree Checklists & Flow Charts
Enrollment
- Public Relations students may not take more than 60 hours in the College of Communication
- At least 24 hours of major-specific coursework must be upper-division
Flags
Students should choose courses in the core curriculum and in the major requirements that also fulfill their major department's Flag requirements. The Flags required for all degrees from Moody College are:
- Writing: three courses required; one must be outside of the core curriculum
- Cultural Diversity in the United States: one course required
- Ethics: one course required
- Global Cultures: one course required
- Independent Inquiry: one course required
- Quantitative Reasoning: one course required
Electives
- Bring a student's total hours to 120
- Students can also fill elective hours by declaring a minor. Students may declare only one minor or certificate to supplement their Moody major(s) and must declare their minor/certificate intentions before they have completed 65% of their degree requirements.