Bachelor of Science in Public Relations

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Bachelor of Science in Public Relations Degree Requirements

The Bachelor of Science in Public Relations degree focuses on strategic thinking, professional writing, ethical practice, and innovative use of new media to prepare professional communicators in a variety of settings.

PR Degree Catalogs

The Bachelor of Science in Public Relations degree comprises 120 credit hours. 

Core Curriculum 
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.  

Major Requirements 

  • A minimum of 36 and maximum of 42 hours of major-specific coursework as established by the department.
  • PR 309 satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin.
  • J 317.
  • 12 hours of Business courses including MKT 320F or 337.
  • A grade of C- or better in all Communication coursework, unless otherwise specified.
  • Students must complete ADV 318J with a grade of at least B. 

Moody College of Communication requirements 

  • Foreign Language and Culture
  • 6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment. 

Please see adjacent Course List for the degree requirements.

The Bachelor of Science in Public Relations degree comprises 120 credit hours. 

Core Curriculum 
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.  

Major Requirements 

  • A minimum of 36 and maximum of 42 hours of major-specific coursework as established by the department
  • PR 309-- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
  • J 317
  • 12 hours of Business courses including MKT 320F or 337
  • A grade of C- or better in all Communication coursework, unless otherwise specified
  • Students must complete ADV 318J with a grade of at least B. 

Moody College of Communication requirements 

  • Foreign Language and Culture
  • 6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment. 

Please see adjacent Course List for the degree requirements.

The Bachelor of Science in Public Relations degree comprises 120 credit hours.

Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts. 

Major Requirements

  • A minimum of 36 and maximum of 42 hours of major-specific coursework as established by the department
  • 3 hours of Rhetoric (see checklist)
  • PR 309-- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
  • J 317
  • 12 hours of Business courses including MKT 320F or 337
  • A grade of C- or better in all Communication coursework, unless otherwise specified
  • Students must complete ADV 318J with a grade of at least B.

Moody College of Communication requirements

Please see adjacent Course List for the degree requirements.

PR Courses

Required

ADV 318J         Introduction to Integrated Brand Communication

ADV 344K        Advertising and Public Relations Research

ADV 345J         Advertising and Public Relations Media Planning

PR 305             Fundamentals of Public Relations

PR 309             Introduction to Advertising and Public Relations Research

PR 348             Public Relations Techniques

PR 350             Public Relations Internship*

PR 650             Public Relations Internship*

PR 352             Strategies in Public Relations

PR 353             Advertising and Public Relations Law and Ethics

PR 367             Integrated Communications Management

PR 377K           Integrated Communications Campaigns

Three additional non-internship hours in public relations or advertising

*Students may take PR 350 OR PR 650 for credit

Required

ADV 318J         Introduction to Integrated Brand Communication

ADV 344K        Advertising and Public Relations Research

ADV 345J         Advertising and Public Relations Media Planning

PR 309             Introduction to Advertising and Public Relations Research

PR 348             Public Relations Techniques

PR 350             Public Relations Internship*

PR 650             Public Relations Internship*

PR 352             Strategies in Public Relations

PR 353             Advertising and Public Relations Law and Ethics

PR 367             Integrated Communications Management

PR 377K           Integrated Communications Campaigns

Six additional non-internship hours in public relations or advertising

*Students may take PR 350 OR PR 650 for credit

Required

ADV 318J         Introduction to Integrated Brand Communication

ADV 344K        Advertising and Public Relations Research

ADV 345J         Advertising and Public Relations Media Planning

PR 309             Introduction to Advertising and Public Relations Research

PR 348             Public Relations Techniques

PR 350             Public Relations Internship*

PR 650             Public Relations Internship*

PR 352             Strategies in Public Relations

PR 353             Advertising and Public Relations Law and Ethics

PR 367             Integrated Communications Management

PR 377K           Integrated Communications Campaigns

Six additional non-internship hours in public relations or advertising

*Students may take PR 350 OR PR 650 for credit

Enrollment

  • Public Relations students may not take more than 60 hours in the College of Communication
  • At least 24 hours of major-specific coursework must be upper-division

Flags

Students should choose courses in the core curriculum and in the major requirements that also fulfill their major department's Flag requirements. The Flags required for all degrees from Moody College are:

Electives

  • Bring a student's total hours to 120
  • Electives frequently taken by Communication students
  • Students can also fill elective hours by declaring a minor. Students may declare only one minor or certificate to supplement their Moody major(s) and must declare their minor/certificate intentions before they have completed 65% of their degree requirements.

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