PBL in RTF
John Peyton's Introduction to the
Music Business (RTF 347C)
PBL in RTF
For the final project in John Peyton's RTF 347C, students collaborate in teams and role-play as various industry professionals within the music business. Each team is responsible for managing and promoting a newly formed band comprised of their classmates who are musicians/performers. The project culminates in a live concert at an approved campus venue where the band performs for a live audience. Students take on roles such as music managers, business managers, public relations/publicists, producers, promoters, production/stage managers, lighting/ sound directors, photographers/videographers, graphic artists, and other key industry positions, showcasing their understanding of each role's responsibilities and contributions to the success of the concert.
Student Concerts
Spring 2025 - Red River Reverb (Coming Soon!)

I'm incredibly proud of my students for taking on the challenge of creating a concert from the ground up. Through their hard work, creativity, and collaboration, they bring their vision to life and gained invaluable real-world experience. This project exemplifies the power of Project Based Learning to prepare students for success in the music industry and beyond.
Backward Design: Begin with the End in Mind

Student band Off Guad performing at Red River Reverb, Spring 2025
John wanted his RTF 347C: Introduction to the Music Business course to be inspiring for students as emerging professionals. During a chat with Shelly Furness (Coordinator for Teaching Excellence at CATE), John envisioned his course from a project-based learning (PBL) lens with an authentic learning pathway that would culminate in the production of a student-produced concert.

Roles and Contracts: Students Plan the Entire Music Business Event
As a best practice, students need explicit instruction and structure to successfully perform roles in group work. John outlines clear, detailed expectations for enacting roles to support the overall project as a full class. With a nod to self-determination theory (Deci & Ryan, 2018), students are allowed to choose roles based on prior knowledge and skills related to career aspirations.


Student band Burnt Orange Strings performing a cover of Radiohead's song "Creep" at Moody Groove, Fall 2024
Authentic Learning: Hands-on Experience Related to the Course Content

Student band Late Registration Fees performing at Red River Reverb, Spring 2025
Throughout the semester, John delivers industry specific content based on extensive personal experience in the field. In addition, he strategically brings in an array of music industry practitioners each week who engage with students to build concepts related to specific areas of music industry professions.

Reflection: Actively Thinking About the Learning Process
At the core of PBL is the practice of self-reflection. As students enact or mirror real-world professional roles, they need a chance to build metacognitive skills. Capturing their thinking about the learning journey, including mistakes, helps hone increasing competent professional mindsets.

Moody Groove, Fall 2024

Red River Reverb, Spring 2025