The Nelson Center for Brand and Demand Analytics is proud to offer an annual small grant research award to faculty applicants. The small grant award program awards up to 4,000 US$ annually to explore groundbreaking avenues in assessing advertising and public relations impact. This opportunity invites proposals for pioneering research into novel methodologies for gauging effectiveness and evaluation in these dynamic fields. From cutting-edge analytics to innovative measurement techniques, this grant empowers faculty to push the boundaries of traditional assessment and shape the future of advertising and public relations evaluation. Applicants are invited to submit proposals for the upcoming 2025-2026 academic year. This prestigious small grant award serves as a platform for scholars and practitioners to research and study new advertising and public relations analytics methods to advance our domain knowledge. 

Small Grant Submission Details: 

Submission Deadline: July 1, 2025

Theme: New Analytical Methods in Advertising and Public Relations Effectiveness

Submission Guidelines: Proposals must be original and not previously published or currently under review elsewhere. Proposal submissions should adhere to APA formatting guidelines. Each proposal submission should include an abstract of no more than 250 words. Applicants are encouraged to submit proposals that align with the analytics theme, although all relevant advertising and public relations measurement topics are welcome. 

To submit your proposal or for more information, please email nelson@austin.utexas.edu.

We look forward to receiving your innovative proposals and supporting your meaningful research through this innovative small grant program.