Rodriguez, founder of Austin-based Troublemaker Studios, said that many of his innovations ushered original trends into the Hollywood mainstream. These included the push and acceptance of independent films in the 1990s, the rise and explosion of digital film around the new millennium and the profitable return of the 3-D genre in the 2000s.
A large portion of Rodriguez's lecture centered on the filmmaker's new cable channel "El Rey," slated to premiere in 2013 on Comcast. When it airs, shows will be spoken in English but tailored to Latino audiences.
Rodriguez also said he wants the programming to be so good that the network attracts all audiences, and that his network is currently accepting pitches.