Ashwin Rajadesingan's
Social Media Analysis
(CMS 367P, Fall 2024)
Why PBL?
[Describe your course and learning objectives. Say why you were interested in trying PBL, how PBL was useful for the course. Ideas: Statement on how this semester was different/better from previous iterations of the class, how PBL helped you design a new course, a personal anecdote of hesitations, strengths, weaknesses, witnessing student success, why you would recommend PBL, etc.]
Ashwin Rajadesingan, PhD
Assistant Professor, Communication Studies
A quote from the instructor, students, community stakeholders (whoever) can go here or to the side (wherever). In particular, it would be great to get quotes from students reflecting on how PBL was different/better from other, more standard college course experiences. Was it enjoyable? Was it authentic? Do they feel more prepared for the job market? Did they learn more/better with this method? Did they feel like they were in the driver’s seat, in charge of their own learning/project? Like they were engaging with current, real-world problems with multiple solutions?
The Launch
Problem Statement
How can content creators leverage data and AI skill sets to contribute to compelling social media campaigns?
Driving Questions
-How can we integrate data-driven practices to support real-world applications for emerging communication professionals?
-How can we effectively communicate insights from data to stakeholders and audiences?
Learning Outcomes
-Build a data-driven mindset to solving problems creatively.
-Apply appropriate methods to draw reliable insights from social media data.
-Design and implement a data-intensive project using Python programming language.
A quote from the instructor, students, community stakeholders (whoever) can go here or to the side (wherever)
Active Learning
Sustained Inquiry
[How were students afforded opportunities throughout the semester to build an in-depth understanding of the course concepts by generating questions, finding resources, and developing answers?]
Student Choice and Voice
The final project provided a space for students to independently explore issues that they are passionate about using the tools they’ve learned in class.
Feedback Loops
[What were your benchmarks? How did you communicate the semester-long PBL process to students?]
A quote from the instructor, students, community stakeholders (whoever) can go here or to the side (wherever)
The Product
Product
[What did the students create/perform as a summative learning product? How was this product reflective of authentic work in the field? How did the product align with the course learning outcomes?]
Critique and Revision
Week 8: Final Project Guidelines
Week 9: Formalize team contract and pitch topic
Week 11-12: Perform data collection and exploratory analysis
Week 13: Perform targeted analysis and interpretation
Week 14: Final report and presentation
Product Rubric
[How did you assess the final product?]
A quote from the instructor, students, community stakeholders (whoever) can go here or to the side (wherever)
Final Presentations
Final Presentations
[How did you organize the final presentations? Who comprised the live audience?]
Presentation Rubric
[How did you assess the final presentations?]
Final Reflections
[How were students coached to reflect on their learning and document growth?]
A quote from the instructor, students, community stakeholders (whoever) can go here or to the side (wherever)