Moody College > Moody College Academics > Degree Programs > Bachelor of Science in Advertising

Bachelor of Science in Advertising

Degree Requirements

The Bachelor of Science in Advertising degree comprises 120 credit hours. 

Core Curriculum

A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts. 

Major requirements

  • A minimum of 39 and maximum of 45 hours of major-specific coursework as established by the department
  • 12 hours of business courses including MKT 320F or 337
  • ADV 309R -- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin

Moody College of Communication requirements


  • Advertising students may not take more than 60 hours in the Moody College of Communication.
  • Consent of the instructor is required for some upper-division Advertising courses.
  • At least 24 hours of major-specific coursework must be upper-division.


Students should choose courses in the core curriculum and in the major requirements that also fulfill their major department's Flag requirements. The Flags required for the all degrees from Moody College are:


  • Bring a student's total hours to 120
  • Electives frequently taken by Communication students
  • Students can also fill elective hours by declaring a minor. Students may declare only one minor or certificate to supplement their Moody major(s) and must declare their minor/certificate intentions before they have completed 65% of their degree requirements.