Bachelor of Science in Advertising Degree Requirements
The Bachelor of Science in Advertising program prepares students for a wide variety of careers, from the artistic and creative side, to the business of media planning in traditional and interactive realms.
Advertising Degree Catalogs
The Bachelor of Science in Advertising degree comprises 120 credit hours.
Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.
Major requirements
-A minimum of 39 and a maximum of 45 hours of major-specific coursework as established by the department.
-12 hours of business courses including MKT 320F or 337.
-ADV 309R satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin.
-Students must complete ADV 318J with a grade of at least B.
Moody College of Communication requirements
-Language and Culture
-6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment.
Please see adjacent Course List for the degree requirements
The Bachelor of Science in Advertising degree comprises 120 credit hours.
Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.
Major requirements
-A minimum of 39 and a maximum of 45 hours of major-specific coursework as established by the department
-12 hours of business courses including MKT 320F or 337
-ADV 309R -- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
-Students must complete ADV 318J with a grade of at least B.
Moody College of Communication requirements
-Language and Culture
-6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment.
Please see adjacent Course List for the degree requirements
The Bachelor of Science in Advertising degree comprises 120 credit hours.
Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.
Major requirements
-A minimum of 39 and maximum of 45 hours of major-specific coursework as established by the department
-12 hours of business courses including MKT 320F or 337
-ADV 309R -- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
Students must complete ADV 318J with a grade of at least B.
Moody College of Communication requirements
-Language and Culture
-6 hours of Communication courses outside your major
-3 additional hours of English or Rhetoric (E or RHE)
-3 hours Communication and Culture coursework
Please see adjacent Course List for the degree requirements.
Advertising Courses
Required
ADV 309R Introduction to Advertising and Public Relations Research
ADV 318J Introduction to Integrated Brand Communication
ADV 325 Introduction to Advertising Creativity
ADV 344K Advertising and Public Relations Research
ADV 345J Advertising and Public Relations Media Planning
ADV 350 Advertising Internship*
ADV 650 Advertising Internship*
ADV 468L Portfolio III*
ADV 370J Integrated Communications Management
ADV 353 Advertising and Public Relations Law and Ethics
ADV 373 Integrated Communications Campaigns
Twelve additional hours of non-internship advertising, nine of which must be upper-division
*Students may take ADV 350, ADV 3650, OR ADV 468L for credit
Required
ADV 309R Introduction to Advertising and Public Relations Research
ADV 318J Introduction to Integrated Brand Communication
ADV 325 Introduction to Advertising Creativity
ADV 344K Advertising and Public Relations Research
ADV 345J Advertising and Public Relations Media Planning
ADV 350 Advertising Internship*
ADV 650 Advertising Internship*
ADV 468L Portfolio III*
ADV 370J Integrated Communications Management
ADV 353 Advertising and Public Relations Law and Ethics
ADV 373 Integrated Communications Campaigns
Twelve additional hours of non-internship advertising, nine of which must be upper-division
*Students may take ADV 350, ADV 3650, OR ADV 468L for credit
Required
ADV 309R Introduction to Advertising and Public Relations Research
ADV 318J Introduction to Integrated Brand Communication
ADV 325 Introduction to Advertising Creativity
ADV 344K Advertising and Public Relations Research
ADV 345J Advertising and Public Relations Media Planning
ADV 350 Advertising Internship*
ADV 468L Portfolio III*
ADV 353 Advertising and Public Relations Law and Ethics
ADV 370J Integrated Communications Management
ADV 373 Integrated Communications Campaigns
Twelve additional hours of non-internship advertising, nine of which must be upper-division
*Students may take ADV 350 OR ADV 468L for credit
Advertising Sequences
Archive Degree Checklists & Flow Charts
Enrollment
- Advertising students may not take more than 60 hours in the Moody College of Communication
- Consent of the instructor is required for some upper-division Advertising courses
- At least 24 hours of major-specific coursework must be upper-division
Flags
Students should choose courses in the core curriculum and in the major requirements that also fulfill their major department's Flag requirements. The Flags required for all degrees from Moody College are:
- Writing: three courses required; one must be outside of the core curriculum
- Cultural Diversity in the United States: one course required
- Ethics: one course required
- Global Cultures: one course required
- Independent Inquiry: one course required
- Quantitative Reasoning: one course required
Electives
- Bring a student's total hours to 120
- Students can also fill elective hours by declaring a minor. Students may declare only one minor or certificate to supplement their Moody major(s) and must declare their minor/certificate intentions before they have completed 65% of their degree requirements.