Bachelor of Science in Advertising

stairs

Bachelor of Science in Advertising Degree Requirements

The Bachelor of Science in Advertising program prepares students for a wide variety of careers, from the artistic and creative side, to the business of media planning in traditional and interactive realms.

Advertising Degree Catalogs

The Bachelor of Science in Advertising degree comprises 120 credit hours.  

Core Curriculum 
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.  

Major requirements 
-A minimum of 39 and a maximum of 45 hours of major-specific coursework as established by the department.
-Majors must complete ADV 305 with a grade of at least C- before enrolling in upper-division ADV coursework.
-ADV 305, 309R, 370J, and 373 must be taken in-residence.

Moody College of Communication requirements 
-Language and Culture
-6 hours of Communication Foundations: COM 301E and COM 302E.

Please see adjacent Course List for the degree requirements

The Bachelor of Science in Advertising degree comprises 120 credit hours.  

Core Curriculum 
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.  

Major requirements 
-A minimum of 39 and a maximum of 45 hours of major-specific coursework as established by the department.
-12 hours of business courses including MKT 320F or 337.
-ADV 309R satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin.
-Students must complete ADV 318J with a grade of at least B. 

Moody College of Communication requirements 
-Language and Culture
-6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment. 

Please see adjacent Course List for the degree requirements

The Bachelor of Science in Advertising degree comprises 120 credit hours.  

Core Curriculum 
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.  

Major requirements 
-A minimum of 39 and a maximum of 45 hours of major-specific coursework as established by the department
-12 hours of business courses including MKT 320F or 337
-ADV 309R -- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
-Students must complete ADV 318J with a grade of at least B. 
 

Moody College of Communication requirements 
-Language and Culture
-6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment. 

Please see adjacent Course List for the degree requirements

The Bachelor of Science in Advertising degree comprises 120 credit hours. 

Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts. 

Major requirements
-A minimum of 39 and maximum of 45 hours of major-specific coursework as established by the department
-12 hours of business courses including MKT 320F or 337
-ADV 309R -- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
Students must complete ADV 318J with a grade of at least B. 

Moody College of Communication requirements
-Language and Culture
-6 hours of Communication courses outside your major
-3 additional hours of English or Rhetoric (E or RHE)
-3 hours Communication and Culture coursework

Please see adjacent Course List for the degree requirements.

Advertising Courses

Required

ADV 305          Fundamentals of Advertising

ADV 309R        Introduction to Advertising and Public Relations Research

ADV 325          Introduction to Advertising Creativity

ADV 344K        Advertising and Public Relations Research

ADV 345J         Advertising and Public Relations Media Planning

ADV 353          Advertising and Public Relations Law and Ethics

ADV 370J        Integrated Communications Management

ADV 373          Integrated Communications Campaigns

ONE of the following courses are required:

ADV 350         Advertising Internship

ADV 650         Advertising Internship

ADV 468L       Advertising Portfolio

ONE of the following courses are required:

MKT 320F       Foundations of Marketing

MKT 337         Principles of Marketing

Twelve additional hours of non-internship advertising, nine of which must be upper-division. 

Required

ADV 309R        Introduction to Advertising and Public Relations Research

ADV 318J         Introduction to Integrated Brand Communication

ADV 325          Introduction to Advertising Creativity

ADV 344K        Advertising and Public Relations Research

ADV 345J         Advertising and Public Relations Media Planning

ADV 350          Advertising Internship*

ADV 650          Advertising Internship*

ADV 468L        Portfolio III*

ADV 370J         Integrated Communications Management

ADV 353          Advertising and Public Relations Law and Ethics

ADV 373          Integrated Communications Campaigns

Twelve additional hours of non-internship advertising, nine of which must be upper-division

*Students may take ADV 350, ADV 3650, OR ADV 468L for credit

Required

ADV 309R        Introduction to Advertising and Public Relations Research

ADV 318J         Introduction to Integrated Brand Communication

ADV 325          Introduction to Advertising Creativity

ADV 344K        Advertising and Public Relations Research

ADV 345J         Advertising and Public Relations Media Planning

ADV 350          Advertising Internship*

ADV 650          Advertising Internship*

ADV 468L        Portfolio III*

ADV 370J         Integrated Communications Management

ADV 353          Advertising and Public Relations Law and Ethics

ADV 373          Integrated Communications Campaigns

Twelve additional hours of non-internship advertising, nine of which must be upper-division

*Students may take ADV 350, ADV 3650, OR ADV 468L for credit

Required

ADV 309R        Introduction to Advertising and Public Relations Research

ADV 318J         Introduction to Integrated Brand Communication

ADV 325          Introduction to Advertising Creativity

ADV 344K        Advertising and Public Relations Research

ADV 345J         Advertising and Public Relations Media Planning

ADV 350          Advertising Internship*

ADV 468L        Portfolio III*

ADV 353          Advertising and Public Relations Law and Ethics

ADV 370J         Integrated Communications Management

ADV 373          Integrated Communications Campaigns

Twelve additional hours of non-internship advertising, nine of which must be upper-division

*Students may take ADV 350 OR ADV 468L for credit

Enrollment

  • Advertising students may not take more than 60 hours in the Moody College of Communication
  • Consent of the instructor is required for some upper-division Advertising courses
  • At least 24 hours of major-specific coursework must be upper-division

Flags

Students should choose courses in the core curriculum and in the major requirements that also fulfill their major department's Flag requirements. The Flags required for all degrees from Moody College are:

Electives

  • Bring a student's total hours to 120
  • Students can also fill elective hours by declaring a minor. Students may declare only one minor or certificate to supplement their Moody major(s) and must declare their minor/certificate intentions before they have completed 65% of their degree requirements.