Bachelor of Science in Advertising

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Bachelor of Science in Advertising Degree Requirements

The Bachelor of Science in Advertising program prepares students for a wide variety of careers, from the artistic and creative side, to the business of media planning in traditional and interactive realms.

The Bachelor of Science in Advertising degree comprises 120 credit hours.  

Core Curriculum 
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts.  

Major requirements 
-A minimum of 39 and a maximum of 45 hours of major-specific coursework as established by the department
-12 hours of business courses including MKT 320F or 337
-ADV 309R -- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
-Students must complete ADV 318J with a grade of at least B. 
 

Moody College of Communication requirements 
-Foreign Language and Culture
-6 hours of Communication Foundations: COM 301E and COM 302E, taken in fall semester of first and second years of enrollment. 

View the 2020-2022 Degree Checklist

View the 2020-2022 Flow Chart

The Bachelor of Science in Advertising degree comprises 120 credit hours. 

Core Curriculum
A specific combination of coursework in English, Government, American History, Math, Social Sciences, Natural Sciences, and Fine Arts. 

Major requirements
-A minimum of 39 and maximum of 45 hours of major-specific coursework as established by the department
-12 hours of business courses including MKT 320F or 337
-ADV 309R -- satisfies the core curriculum math requirement. Must be taken in-residence at UT Austin
Students must complete ADV 318J with a grade of at least B. 

Moody College of Communication requirements
-Foreign Language and Culture
-6 hours of Communication courses outside your major
-3 additional hours of English or Rhetoric (E or RHE)
-3 hours Communication and Culture coursework
 

View the 2018-2020 Degree Checklist

View the 2018-2020 Flow Chart

Enrollment

  • Advertising students may not take more than 60 hours in the Moody College of Communication
  • Consent of the instructor is required for some upper-division Advertising courses
  • At least 24 hours of major-specific coursework must be upper-division

Flags

Students should choose courses in the core curriculum and in the major requirements that also fulfill their major department's Flag requirements. The Flags required for all degrees from Moody College are:

Electives

  • Bring a student's total hours to 120
  • Electives frequently taken by Communication students
  • Students can also fill elective hours by declaring a minor. Students may declare only one minor or certificate to supplement their Moody major(s) and must declare their minor/certificate intentions before they have completed 65% of their degree requirements.

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