2020 Friends of the College

Saluting the people who make Moody College distinct

The Moody College of Communication hosted its virtual Friends of the College awards ceremony on Thursday, Oct. 29.

The annual event brings together faculty, staff, students, alumni and supporters to celebrate accomplishments from the past year and also salute and acknowledge the people who make Moody College special.

For 2020, guests engaged through an online platform, and the event streamed live, featuring video presentations, musical performances and dialogue between Dean Jay Bernhardt and the awardees.

2020 Friends of the College Honorees

Outstanding Alumni Award

Bestowed annually to a Moody College graduate, our Outstanding Alumni Awards acknowledge individuals who have distinguished themselves in professional and private life.

Earl Campbell

B.S. ‘79, Speech Communication

Earl Christian Campbell, known as the “Tyler Rose,” is an American football legend and one of the most revered running backs of his time.

Campbell was born in Tyler, Texas as the sixth of eleven children in his family. He began playing football at the age of 11, first as a linebacker and then as running back. He played college football for The University of Texas, where he won the Heisman Memorial Trophy as the most outstanding college player in 1977, becoming UT’s first recipient of the award.

He entered the National Football League in 1978 after being drafted first overall by the Houston Oilers (now the Tennessee Titans) and was named NFL Offensive Rookie of the Year. He retired in 1984 and is a member of the College Football and Pro Football Halls of Fame.

Campbell is applauded for giving so much of himself for the benefit of all. He carried quiet strength as a student on the Forty Acres during a time of change and progress.

The Honorable Oscar Longoria, Jr.

B.S. ‘03, Communication Studies, J.D. ’07

Oscar Longoria is inspired by the principles to serve his community and stand up for others.

He is currently serving his fourth term as a member of the Texas House of Representatives. His district includes Hidalgo and Cameron Counties in South Texas, where he also grew up.

He was born and raised in Mission, Texas, and attended the La Joya Independent School District before attending and graduating from The University of Texas in 2003 with a degree in Communication Studies. He later graduated from UT’s School of Law in 2007.

Prior to his tenure in the State House, he served as a board member for the Agua Special Utility District and as trustee for South Texas College. He also owns and operates the Law Office of Oscar Longoria.

Longoria has been awarded the Outstanding Young Texas Ex Award as well as the Outstanding Young Alumnus Award by the law school.

DeWitt Carter Reddick Award

Established in 1974, the DeWitt Carter Reddick Award honors the UT campus leader who served as the first dean of the college of communication. He paved a way for communicators to study and advance into society and among a workforce that produces work for the common good. The award recognizes excellence in the field of communication.

Willow Bay

Dean and Walter H. Annenberg Chair in Communication

USC Annenberg School for Communication and Journalism

Willow Bay has applied the strategic mindset cultivated as a broadcast journalist, online editor and content creator into her work as an innovative leader in higher education.

In July 2017 she was appointed dean of the USC Annenberg School for Communication and Journalism. She previously served as director of the USC Annenberg School of Journalism since 2014.

At USC, she has proven to be a generous, collaborative and student-focused advocate for teaching and learning. Under her direction, USC has introduced a new journalism degree program and created new curriculum for master’s students. She has also cultivated industry relationships that position students to practice this knowledge in real time.

Bay’s journalism career includes work as a national news anchor and reporter for Good Morning America, NBC News, MSNBC and CNN. Her strategic planning also helped guide editorial content production and growth for The Huffington Post.

Robert C. Jeffrey College Benefactor Awards

The Robert C. Jeffrey College Benefactor Awards were established in 2006 to honor individuals who have given generously to the college, through their time or resources, and also to memorialize Dr. Jeffrey. He served as dean from 1979-93, attracted talented, bright faculty members and built the college’s endowment. He is remembered for his warmth, commitment and charm. He passed away in April 2000.

Juliet Safro Berkowitz

B.S. ‘86, Communication

Juliet Berkowitz says The University of Texas had such a positive influence on her life and growth that she packed up her car and moved away the day after graduating.

And just as she credits UT Austin and Moody College for propelling her onward, Berkowitz is also grateful to New York, its culture and collective for boosting her into a successful fashion industry career.

There, she made connections and applied her communications skills as an editor at Vogue and Mademoiselle. She also led publicity efforts for Christian Louboutin, helping to launch the designer’s vision from a one-person fashion house to an internationally-known shoe design and style.

Berkowitz is involved in several educational and charitable not-for-profit institutions in the United States and South Africa, including the Institute of Race Relations and is a board member of the Kennedy Center International Committee.

Dr. Edmund T. Gordon

Associate Professor of African and African Diaspora Studies

Vice Provost for Diversity, The University of Texas at Austin

Dr. Edmund T Gordon is the founding chair of the African and African Diaspora Studies Department, and his leadership continues as the Vice Provost for Diversity at The University of Texas at Austin. He is respected for his courage to champion diversity efforts big and small that open up research and teaching missions to people and perspectives of every class, race and ethnicity.

Dr. Gordon is also the former Associate Vice President of Thematic Initiatives and Community Engagement of the Division of Diversity and Community Engagement as well as former Director of the Center for African and African American Studies at UT Austin.

His teaching and research interests include: Culture and power in the African Diaspora, gender studies (particularly Black males), critical race theory, race education, and the racial economy of space and resources.

Dr. Maggie Rivas-Rodriguez

B.J. ’76, Journalism

Professor, School of Journalism and Media

Founder/Director, Voces Oral History Center

The University of Texas at Austin

Maggie Rivas-Rodriguez’s work as a caring teacher, committed leader and thoughtful, attentive storyteller is connected by her intention to uplift others. The Voces Oral History Center in 1999 with a mission to document and create better awareness of the contributions made by U.S. Latinos and Latinas in World War II, the Korean War and Vietnam generations. That archive now includes more than 1,250 interviews and tens of thousands photographs, and the collection has grown to include influencers in civil service, education and public office.

Voces has become an international resource for documentary film producers, scholars, journalists and the general public. It is supported by grants, state funds, and private donations.

This last summer, Voces of the Pandemic was created to document the unique hardships and circumstances endured by the Latino community during this public health crisis.

Rivas-Rodriguez has been active since her college years in volunteer efforts to bring greater diversity to the news media. She was on the committee that organized and founded the National Association of Hispanic Journalists in 1982.

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For more information, contact:

Kathleen Mabley at 512-232-1417