The 2013 McGarr Symposium on Sports and Society

As the professional cycling community continues to come to grips with doping confessions that have rocked the sport, The University of Texas at Austin College of Communication's Texas Program in Sports and Media (TPSM) hosted its 2013 McGarr Symposium on Sports and Society, titled "The Real Price of Winning at All Costs: A Discussion about Elite Cycling." This panel discussion addressed the importance of fair play, the urgency of anti-doping measures and the rooting out of a culture of corruption in sport.

HD FULL - The Real Price of Winning at All Costs: Elite Cycling, Doping and Lance Armstrong from Moody College of Communication on Vimeo.

The event featured Greg LeMond, three-time Tour de France champion; Greg's wife, Kathy; Betsy Andreu, wife of professional cyclist Frankie Andreu; Bill Bock, general counsel to the U.S. Anti-Doping Agency; and Reed Albergotti, white-collar crimes reporter for The Wall Street Journal. Michael Cramer, TPSM director, served as moderator. The educational discussion took a closer look at what happens when a culture of cheating and corruption takes over a sport. The panelists discussed the physical, emotional and ethical costs that elite cyclists have faced in the recent history of the sport.

Media Coverage

Greg LeMond doesn't hold grudge – ESPN (Associated Press)

LeMond: Get drug testing out of UCI – Sports Illustrated (Associated Press)

Greg LeMond: 'no vendetta' against Lance Armstrong – USA Today (Associated Press)

Armstrong could've saved five of his Tour de France championships – The Austin American-Statesman

International Cycling Union must relinquish responsibility for testing, says Tour de France winner Greg LeMond – The Telegraph

LeMond not optimistic about UCI's stance towards anti-doping – Cycling News

LeMond, USADA attorney paint picture of a broken system – Velo News 

Armstrong 'could have kept five titles' – The Age  

Cycling Needs a Culture Shift on Doping, UT Panel Says – The Alcalde