Sascha Stone Guttfreund started producing concerts in 2009 and founded ScoreMore Shows at age 20 as a sophomore at The University of Texas at Austin. In 2018, ScoreMore was acquired by LiveNation, and Stone Guttfreund now serves as the President of the Joint Venture. Stone Guttfreund has been celebrated by Billboard Magazine as a "40 under 40" honoree at the age of 30, alongside his "30 under 30" accolade from Forbes that was awarded to him at the age of 26. Since 2013, ScoreMore has produced more than 30 festivals in addition to hundreds of concerts. After 9 years of being fully independent, the partnership with LiveNation has opened new doors and has given the ScoreMore team the resources to grow in a way like never before. This has culminated in ScoreMore serving as the exclusive North American Tour Promoter for artists such as Kehlani, J.I.D, Jessie Reyez, Larry June and more. ScoreMore is also the co-founder and partner in Dreamville Music Festival, a partnership with Multi-Platinum Recording Artist, J. Cole. Most recently, Stone Guttfreund was invited to serve as an Associate Professor of Practice at his alma mater, The University of Texas at Austin, and has taught RTF347C (Intro To Music Business) since 2020.