In 2006, Roderick P. Hart, dean of the Moody College of Communication at The University of Texas at Austin, established the Robert C. Jeffrey Benefactor Awards to honor both Bob Jeffrey, the third dean of the college, and individuals who have given generously to the college with their time or resources.
Dr. Jeffrey served as dean of the Moody College of Communication from 1979 to 1993. During his tenure, he hired many of the college's best and brightest faculty members and helped build the college's endowment. He is remembered by many as a person of extraordinary warmth and commitment, and a person of irresistible charm. He is best known, however, as one of the finest ambassadors the Moody College has ever had. He died in April 2000.
Each fall, up to five Robert C. Jeffrey Benefactor Awards are given to some of the Moody College of Communication's special friends and supporters who have gone out of their way to share their time, labor, advice, or their treasure with the Moody College.
The award recipients are honored at a "Friends of the Moody College" dinner and given a carved granite statuette as a token of appreciation.