2024-25
Media Kit
TEXAS STUDENT MEDIA & BEYOND
Texas Student Media (TSM) is the uncensored voice of The University of Texas at Austin, including The Daily Texan newspaper, the Texas Travesty humor magazine, the Cactus Yearbook, The Drag Audio, KVRX Radio 91.7 FM, BurntXOrange, Texas Student Television (TSTV), UTexas.rent, Bevo Video Productions and Tower & Bridge Communications. TSM also publishes Texas Connect, a magazine for and about UT Austin staff and faculty, in partnership with UT’s Office of the President. No other media organization in Austin delivers the 18-24 demographic or university community as effectively as TSM. We also serve as an agency for Texas A&M Student Media, so we can help you reach the university audience in College Station, too.
Experienced sales and marketing professionals, along with current UT students, work with our advertising partners to provide strategic consultation, multi-platform media schedules, experiential event opportunities, and ongoing help navigating the university. Approximately 1,000 students participate at TSM every semester, gaining hands-on real-world experience producing content as editors, reporters, photographers, DJs, TV and radio producers, podcasters, on-air talent, publicists, and more.
Email us at advertise@texasstudentmedia.com for advertising questions, rate information and to start sharing your message with the UT community. Special rates are available for official UT Student Organizations.
The University of Texas at Austin
UT Austin is one of the most recognized brands in the country and consistently ranks among the best of the best.
#7
OF U.S. PUBLIC COLLEGES
Business First 2020
#8
BEST VALUE PUBLIC COLLEGES
Kiplinger 2019
#9
TOP PUBLIC NATIONAL UNIVERSITIES
U.S. News & World
Report 2023
#43
BEST GLOBAL UNIVERSITIES
U.S. News & World
Report 2023
#34
WORLD UNIVERSITY
RANKINGS
Center for World University
Rankings 2023
48
TOP 10 GRADUATE
PROGRAMS IN NATION
U.S. News & World Report 2020–2021
City of Austin
Austin, Texas, is a highly coveted market, topping the charts in fastest growing, job prospects and quality of life.
#1
BEST-PERFORMING
LARGE CITY
Milken Institute
#1
BEST CITY
IN AMERICA
Forbes 2019
#1
FASTEST GROWING
BIG METRO
KVUE 2021,
U.S. Census Bureau
#1
RENTAL MARKET FOR RECENT COLLEGE GRADUATES
Realtor.com 2024
#2
MAJOR METRO
AREA IN U.S.
Walton Family
Foundation Report 2019
#7
MOST DYNAMIC
METRO AREA IN U.S.
Walton Family
Foundation Report 2019
#9
BEST PLACE TO LIVE
U.S. News & World
Report 2023
More Austin Facts
The Capital of Texas
“The Live Music Capital of the World”
11th most populous city in the U.S.
World headquarters to Dell, Indeed, Kendra Scott, SXSW, Tesla, Tito’s Vodka, Whole Foods Market, Vrbo, Yeti and more!
“The talent pipeline supplied by the University of Texas [and] UT’s critical role in the area’s entrepreneurial ecosystem are key pluses for the Austin area.”
Walton Family Foundation Report 2019, CultureMap Austin
Contact Us
Marlies Arevalo, Manager for Advertising and Revenue/Product Strategy
marlies.arevalo@austin.utexas.edu | 512.471.8618
Danny Patterson, Account Manager
daniel.patterson@austin.utexas.edu | 512.475.6721
Chance Weick, Media Account Executive
chance.weick@austin.utexas.edu | 512.475.6720
Address
2504 C Whitis Ave. — HSM 3.200
Mail Stop E4100
Austin, TX 78712
Advertising
advertise@texasstudentmedia.com
texasstudentmedia.com
F: 512.232.5793
Gerald Johnson, Executive Director
for Innovation and Partnerships
gerald.johnson@austin.utexas.edu
Emily Cohen, Director for Marketing, Agency and Advertising Operations
emily.cohen@austin.utexas.edu | 512.471.8590
Will Parchman, Director
will.parchman@austin.utexas.edu
Frank Serpas, Assistant Director for Business and Media Operations
serpas@austin.utexas.edu
Tillie Policastro, Senior Graphic Designer
tillie@austin.utexas.edu
Jason Lihuang, Digital Operations
jasonlihuang@austin.utexas.edu
Accolades
The Daily Texan
2024 Texas Intercollegiate
Press Association
1st Place
Newspaper
2024 Texas Intercollegiate
Press Association
2nd Place
Overall Web Design
2024 Texas Intercollegiate
Press Association
3rd Place
Website
2024 Society of Professional
Journalists, Region 8
BEST
All-Around Student Newspaper
Association of Collegiate Press
Most Awarded
Newspaper in
100 YEARS
Pulitzer Prizes
26
Awarded to Alumni
Texas Student TV
2023 College Broadcasters, Inc. National Student Production Awards
2nd Place
Best Social Media Presence
Best Comedy
Best Digital Shorts
2023 College Broadcasters, Inc. National Student Production Awards
3rd Place
Best Feature News Reporting
Audience
STUDENT ENROLLMENT
53,864 in Fall 2024
SUMMER ENROLLMENT
15,569 in 2022
STUDENT GENDER
STUDENT CLASSIFICATION
STUDENT AGES
STUDENT RESIDENCE
STUDENT ETHNICITY
Professional Administrators, Faculty & Staff Stats
20,000+ EMPLOYEES
46 AVERAGE AGE
$60,000 MEDIAN SALARY
As of Fall 2018
Opportunities
Digital
Daily Texan Website
Our website receives approximately 170,000 pageviews per month from students, faculty, staff, parents and alumni. Our student participants keep TheDailyTexan.com updated year–round, even when we are not printing papers. Our site is fully responsive, and we offer billboard, leaderboard, in-story, desktop stickies and rectangle ad spaces. On smaller views and screens our mobile banner appears and remains fixed as users scroll through the site. The latest edition of The Daily Texan is also featured as a digital flipbook, including all ads and links to advertiser websites
Daily Digest
Our Daily Digest email newsletter reaches over 35,000+ loyal opt-in subscribers. It includes the day’s top stories from The Daily Texan, BurntXOrange, and other TSM entities, allowing readers easy access to our most popular content. It is emailed Monday through Friday when classes are in session.
UTexas.Rent
Austin’s Best Housing for Students. Reach the UT student body as they are searching for the right place to live. The website features lead generating forms and comprehensive resources along with the best housing listings.
Graduates of Texas
This site provides students with promoted content from graduate schools year-round. An interest form can be submitted directly to recruiters to request additional information.
BurntXOrange
BurntXOrange is an online, student-run magazine. The digital news site, burntxorange.com, shines the spotlight on ways to explore and enjoy Austin and UT. The website content features food and drink, pop culture, nightlife, shopping, film, gaming, fitness, inclusivity and more.
Social Media Student Influencer Marketing
Engage with UT’s student body through the authentic voice of their fellow Longhorns. Choose between Nano (1,500 minimum followers) and Advanced (3,000 minimum followers) campaigns for posts about your products, events and other initiatives.
TEXAD
Serve ads on a large network of popular mobile apps.
TARGET BY LOCATION AND BEHAVIOR
• Proximity to your business
• Competitors’ locations
• Points of interest
• Retarget later
• Activities
• Relevant Interests
• Past Visits
• Demographics
The Daily Texan is the university’s daily newspaper. The TSM flagship, since 1900, is one of the most honored student-produced newspapers in the country. The Daily Texan was awarded the 2016 Texas Associated Press Managing Editors College Newspaper of the Year (Daily). Our alumni have won 26 Pulitzer Prizes. Students, scholars, business leaders and other members of the community favor The Daily Texan as the best source for UT news. The Daily Texan will print Tuesdays and Fridays this semester, with the latest edition also featured as a digital flipbook online at thedailytexan.com.
Texas Connect is the magazine for and about staff and faculty at UT Austin. Connect with 20,000+ employees and showcase your products and services. Publishing 2 times a year, this upscale, glossy magazine features stories of the people who power the university, new programs and events on campus, and important Longhorn milestones. Staff from Texas Student Media and the Office of the President work alongside student designers and writers to produce the content. Each issue is also published online at texasconnect.utexas.edu.
Texas Travesty is the largest college humor publication in the nation. The loud, lewd and utterly uncensored Texas Travesty started in 1997, the Travesty is a 6 time winner of the Austin Chronicle’s Best Local Non-Chronicle Publication. Hand-delivered and distributed to campus-area newsstands. Readers can also enjoy Travesty online at texastravesty.com.
The Cactus Yearbook has been known for excellence since 1894, and consistently wins honors in state, regional and national contests. The cherished keepsake serves as a time capsule for the graduating class, featuring the biggest stories and best photography of the year.
Special Editions
FALL PUBLICATION
The Daily Texan’s football publication, Double Coverage is THE source for Longhorn football coverage throughout the season. It is inserted into the Daily Texan and delivered to Longhorn fans at the alumni center and local hotels. This year’s coverage will feature special content for readers as UT Austin enters the SEC for the first season.
FALL PUBLICATION
Looking to reach students and staff pursuing another degree? Graduates of Texas is an annual tabloid that includes sponsored content from graduate programs across the country. It runs in the Daily Texan with a special extra run of 3,000 copies
FALL & SPRING PUBLICATION
UT Marketplace is the companion publication to our biannual UT Marketplace event. It includes articles about housing, employment, and other opportunities that exhibitors provide. It allows businesses to communicate their messages with ads and sponsored content.
Broadcast
365 days a year, 24 hrs, on campus, cable, digital antenna and streaming
Texas Student Television is the nation’s only student-run, student-produced FCC-licensed television station. TSTV has an estimated 250,000+ viewers in the service area through its two primary channels. It’s available on-campus through an exclusive cable channel, and to the greater Austin community via digital antenna. TSTV is available on West Campus through Apogee Cable in many student housing properties. Live streams, new episodes, and archives are available any time on watchtstv.com. Featured programming includes original shows spanning news, sports and entertainment.
"None of the hits, all of the time."
60,000 weekly listeners on 91.7 FM, 200,000+ listeners on digital antenna 32.2
KVRX 91.7 FM stands as the consummate source for indie music in Austin for over 29 years. The UT student-produced programming airs on the FM dial between 7 p.m. and 9 a.m. during the week and between 10 p.m. and 9 a.m. on weekends. KVRX also streams live online 24/7 and on-air around the clock on HD2. Full programming schedule available at KVRX.org.
KVRX maintains a substantial repository of new music, including genres such as hip-hop, blues, jazz, folk, country, techno and metal, as well as several talk shows. Listeners enjoy at least five different genres and at least two Texas bands each hour. The Austin Chronicle has recognized KVRX’s programming as the best in Austin.
Events
Contact our team at advertise@texasstudentmedia.com for more information on how to sign up.
UT Marketplace
Twice a year, UT Marketplace allows companies and organizations to distribute information about their products, services, job and internship opportunities directly to students, faculty and staff. Austin businesses and organizations are welcomed to The University of Texas at Austin campus to display and distribute free samples, promotional items and printed informational materials. Participants receive additional marketing support in the guide to the event that publishes inside The Daily Texan.
Orientation & Mooov-in Editions
Each summer, seven freshman orientation sessions are held on campus. The Daily Texan Orientation editions are mailed home to new students and family members, and also available in campus newspaper racks. Clients who participate in the section are eligible to add-on their logo to the envelope in which the editions are mailed home. Section advertisers can also add-on inclusion in a special campus-area map that features campus bus routes, area businesses, and other points of interest. The map is included in the Orientation mailing, inside editions distributed on campus, and in The Daily Texan Mooov-in edition that publishes just before Longhorns move into student housing for the fall semester.
Graduates of Texas
Put your programs in the hands and on the screens of students at UT! Graduates of Texas shares your message about graduate programs with the full circulation of The Daily Texan in print, via the web at graduatesoftexas.com, and additional distribution throughout the school year including targeted stand-alone racks and campus handouts. The section also serves as a guide to the Graduate Coordinator Network’s Graduate School Fair at UT.
Support Student Voices
Texas Student Media trains future journalists, editors, radio producers, showrunners, podcasters and sales people through our award-winning student-run media entities. Support Student Voices is our annual pledge drive, when we ask readers, listeners, and viewers to help us magnify UT’s student voices through charitable gifts. Sponsors are able to co-brand our campaign, including their logos along with our Support Student Voices messaging across our print pages, websites, and social media posts.
Moody College Special Events
Throughout the year, sponsorship opportunities are available for various symposiums and special events hosted by Moody College of Communication centers and departments. Opportunities range from presenting sponsorships and tabling to exhibitor space and beyond. Audiences comprise students, faculty, community members and industry leaders from Austin and around the globe in fields such as media, entertainment, journalism, and artificial intelligence.
The Drag Podcasts
The Drag Audio Production House is a full-scale audio production house built by students, professors and staff in the Moody College of Communication, and is the first and only of its kind on a college campus. Underwriting of The Drag podcasts will allow your brand to engage with a dedicated audience in a unique and personal way, while also supporting the next generation of podcasters and empowering them to tell their stories.
The programming ranges from long-form podcasts that guide listeners through a complex narrative to conversational podcasts bringing insights, humor and need-to-know information, to oral history projects ensuring important stories live on. The podcasts are written, reported, hosted, mixed and edited by students and available for free on all major listening platforms.
The audio stories range from the true crime series “Darkness” to a documentary series about the life and legacy of Lady Bird Johnson, to a look at climate change, natural disasters and hope for the future in “Planet Texas,” as well as recurring podcasts like “The Drag: Stories” and “Forsaken.”
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The Drag — By the Numbers
7.5
MILLION
ALL TIME PLAYS
73K
AVERAGE
MONTHLY PLAYS
883K
PLAYS IN 2023
43+
NEW EPISODES
RELEASED IN 2023
TOP 20
"DARKNESS” CHARTED IN APPLE PODCASTS
25+
STUDENT
STAFFERS
LISTENERS IN
148
COUNTRIES
75%
OF OVERALL
AUDIENCE IN THE U.S.
10%
OF OVERALL
AUDIENCE IN TEXAS
Advertising Week, Infinite Dial 2023 Study/Edison Research, Podsights
75%
of US Households are expected to own at least one smart speaker by 2025
Who is listening to online audio?
75% of Americans 12 & up
89% of 12-34 year-olds
85% of 35-54 year-olds
Audio ad recall
11% increase in memorability
24% increase in positive emotional response
Podcast ads deliver average return on ad spend (ROAS) of
$2.42
620,000 ALUMNI
$70.8K
average graduate salary
74,829 STUDENTS
$130K
average student family income
4,867 FACULTY
$116K
average faculty salary
Texas Student Media at The University of Texas at Austin is pleased to partner with Texas A&M University Student Media to help extend your college market reach in the Lone Star State.
The Battalion has served the Aggie community since 1893. It publishes in print on Thursdays and online throughout the week. The broadsheet-format newspaper is distributed to students, faculty and staff on campus and at businesses throughout College Station.
60% OF A&M STUDENTS READ THE BATTALION OVER OTHER LOCAL PRINT PUBLICATIONS.
Maroon Life magazine spotlights a different subject in each edition, including Fall Sports Preview, Culture and Lifestyle, Best of Aggieland, Spring Sports Preview, Housing Guide, UT vs. A&M Rivalry and New Student Conference.
Back to School editions publish every fall and spring as the TAMU community returns to campus for the semester.
Inserts in The Battalion provide an effective way to deliver your pre-printed flyers to the newspaper’s readers
DIGITAL
TheBatt.com is the website for the student newspaper. Content is updated throughout the week, and averages 28,485 pageviews per week. The site offers above masthead billboard, leaderboard, rail rectangle, slideshow, and mobile positions, as well as e-newsletter ads. @thebattonline.com offers a presence on social media with sponsored posts featuring your business. Reach up to 56,000 followers on The Battalion Facebook and Twitter pages.
TAMU.rent features the best student housing in College Station. The site features lead generating forms that send future tenants directly to property managers, comprehensive resources, and robust housing listings.
PODCASTS
The Battalion produces weekly podcasts, allowing your brand to engage with a dedicated audience while helping the next generation of podcasters. The Batt Signal news podcast features staff covering the top stories from news, life & arts and opinions. The Home Turf sports podcast discusses all things Texas A&M sports. The Battalion sports desk gives weekly insider information covering the latest news regarding Aggieland athletics.
THE STUDENT EXPERIENCE
Tower & Bridge Communications is The University of Texas at Austin’s only student-run advertising and PR agency. It provides students with real-world agency experience in account management, PR, social media, content creation, design, analytics, advertising and events.
Need help with your marketing and communications strategy and execution, brand activations or general event staffing? Your support will help prepare passionate communicators for success before they graduate, while helping bridge your company or organization to the UT community, Austin and beyond.
Tower & Bridge clients can also engage the services of Bevo Video Productions, providing additional hands-on experience to students who can help with videography for films, presentations, event recaps, social media clips, editing services, and other post-production work.
Additionally, we offer custom creative services beyond marketing, PR and video. Professional writers and designers work with student interns to create documents, compose punchy advertisements and build layouts. Each project provides hands-on learning experiences for our students and helps us support our mission.
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