Minh Do
Advertising, Stan Richards School of Advertising & Public Relations
Class of 2018
How are you using the skills that you learned at Moody in your current position? One of the biggest skills that I use on a daily basis is effective communication. Whether it's pitching clients or work, being able to tell an effective story is crucial to get buy-in.
What advice do you have for #TEXASMoody students? Network. Network. Network. Definitely use this time to get to know your classmates and professors, and take advantage anytime companies and agencies come to speak. The opportunities that I have been fortunate to have during school and beyond have been heavily influenced by the people that I met during my time in school. In addition to using your network for career opportunities, they are also a resource for knowledge that you can lean on.
What do you miss most about Moody College? I definitely miss the community that was present in Moody. Everyone from friends, professors, and administrative staff were always extremely kind and helpful and you truly felt like you had a full team dedicated to your success during school and post-grad.
One of the biggest skills that I use on a daily basis is effective communication. Whether it's pitching clients or work, being able to tell an effective story is crucial to get buy-in.
Tell us about your career path I started off as a new business intern for an agency in town called Tilted Chair going into my senior year. During that time, I was balancing the internship, school, and being the director of Longhorn Run so that definitely taught me tons about time management. Once I graduated, I was fortunate enough to secure a full-time role with Tilted Chair as a new business manager. After a couple of years in that role, I started to transition more toward an account manager/project manager role. Most recently, I accepted a position as a brand development manager at TikTok in July and that is what I'm up to now.
What classes and professors helped the most? One of the classes that helped me the most is probably my campaigns class. It was such an amazing learning experience being able to work with a real client and put together a full campaign for them. Being able to see and work through how all the components from strategy to media fit together gave me the knowledge I needed once I graduated. Additionally, all the mistakes that I made in that class were great learning experiences. The other class that I think helped the most was Media Foundations with Lisa Dobias. Even though I didn't end up going down the media track, it was a fun challenge throughout the semester. It also gave me a lot of research and strategy skills that I still use to this day.