Advertising, Stan Richards School of Advertising & Public Relations
Class of 2019
How are you using the skills that you learned at Moody in your current position?
Moody has taught me many things, from understanding how to structure briefs and pitch ideas to thinking quickly and feeling confident when working with clients. I not only use these skills for individual projects but have created processes for Offbeat. Some notable examples include implementing a standard pitch structure for our client presentations (background, insight, idea, strategy); PowerPoint and mock-up designing; competitive research and analysis to uncover opportunity; planning, producing, and speaking at in-person events and conferences; and working successfully with a team of other creatives.
What advice do you have for #TEXASMoody students?
Looking at the past six years, a lot comes to mind. Regarding school resources, take advantage of every opportunity you have at your fingertips: add an extra class that sparks your interest; take time to get to know your professors; and network with speakers who come to campus. Regarding your time in college, use your unique position as a student to your advantage. Executives and distinguished people in the industry tend to be more receptive to taking an informational interview or mentorship meeting with students. Relationships are everything. You never know if it will lead to your next internship, job, investment opportunity, or a long-lasting mentorship.
Why did you decide to go to grad school?
I explain more below in the career path question, but in short, the Covid-19 pandemic was the catalyst for me to go back to school. Going back to study with professors in the master’s program at Moody was one of the best decisions I’ve ever made. I will forever tell people to go back to get their master’s in something they love.
Relationships are everything. You never know if it will lead to your next internship, job, investment opportunity, or a long-lasting mentorship.