Kellie Woodin

Kellie Woodin

Kellie Woodin

Brand Strategist
Advertising, Stan Richards School of Advertising & Public Relations
Class of 2021

Can you talk about your career path? 

After graduation, I was working at an Influencer Marketing agency. After 8 months, I left agency life and transitioned to event tech as a strategist. I collaborate with the customer success, sales and solutions team to help prospective clients get onboard our platform. Although I didn’t expect to work in tech or change jobs at the time, I fell in love with Splash and their product. 6 months later, I am so glad I took the leap. I am finding success in my role through collaboration, sharp communication, and effective teamwork. All things I learned in my time at UT! I imagine staying in event tech for a while, and maybe working my way into product marketing or management in the next few years. I feel lucky that my time at Moody gave me such a wide variety of skills, and I can set these cross-functional goals for myself without hesitation. 

How are you using the skills that you learned at Moody in your current position? 

I use my written and verbal communication skills to talk to clients and prospective customers, in order to strategize with them on how to use Splash’s event tools. I am constantly problem solving and creatively looking for solutions for our prospective clients. Also, staying confident in myself and continuing to build relationships at work! 

Don’t take yourself too seriously. Work hard and enjoy the ride but remember to give yourself a break every now and then.

Kellie Woodin, Advertising 2021

What advice do you have for #TEXASMoody students? 

Don’t take yourself too seriously! Work hard and enjoy the ride but remember to give yourself a break every now and then.

What do you miss most about Moody College?

The people. My friends and professors. I miss seeing their faces in the halls and classrooms, the small talk and the walks to and from class. The little things! 

What classes/professors helped the most? 

Media Planning with Lisa Dobias. Although I don’t use the content material in my job today, that class really did prepare me for the real-life application of large scale, complex projects. My capstone class with Sean LaBounty taught me how to give and receive feedback. Very underrated skill. I have to give a shout to Cindy, my advisor. Cindy was alway there to help me when I needed her, and truly gave some of the best advice. Miss you Cindy!! 

IG/Twitter handle/LinkedIn: @kelliewoodin on IG and Kellie Woodin on Linkedin