Michael Mackert, Ph.D., is the Director of The University of Texas at Austin Center for Health Communication and Professor in the School of Advertising & Public Relations and Department of Population Health. His research focuses primarily on the strategies that can be used in traditional and new digital media to provide effective health communication to audiences with low health literacy. He leads projects on a variety of public health issues – including tobacco cessation, opioid overdose prevention, and men's role in prenatal health – that generate evidence-based health communication strategies and contribute to health communication scholarship.
