Sports Media Certificate

2016-2018 Catalog

2014-2016 Catalog

2012-2014 Catalog

For students following the 2016-2018 Undergraduate Catalog

Eligibility

At least half of the required certificate coursework must be completed in residence at the University.
Nine hours must be taken at the upper-division level and at least nine hours must be taken in residence.
Students must earn a grade of at least C in each course.
Advertising and public relations majors are ineligible for this certificate.
At least one certificate course must be outside the requirements of the major, however, certificate courses outside the major may be counted toward other degree requirements.

Coursework

The certificate program requires 18 semester hours of coursework as described below.

Required Courses:

Advertising or Public Relations 305S	Introduction to Integrated Communication for Sports
Advertising or Public Relations 350S	Internship in Sports Media
Advertising or Public Relations 348S, or Journalism 348G	The Business of Sports Media

In addition, select nine hours of elective coursework:

Advertising or Public Relations 378S or Kinesiology 355**	Topic 1: Advertising and Public Relations for Sports Media and Public Relations in Sport
Advertising or Public Relations 378S	Topic 2: Legal Aspects of Sports and Media
Advertising or Public Relations 378S	Topic 3: Return on Investment for Sports Media
Advertising or Public Relations 378S	Topic 4: Analysis of Sports and Entertainment Audiences
Advertising or Public Relations 378S	Topic 5: Ethics and Social Issues in Sports Branding
Communication 325S	Topic 1: Sports, Media, and the Integration of American Society
Communication Studies 347K	Rhetoric of Popular Culture
Journalism 326F	Reporting Sports
Radio-Television-Film 359	Topic 5: Social Media: Growth, Uses, and Impacts
Kinesiology 350*	Sociological Aspects of Sport and Physical Activity
Kinesiology 354*	Sport and Event Marketing

Additional electives may be offered on a semester-by-semester basis.

*Kinesiology majors may not count Kinesiology 350 or 354 towards the certificate.

**Sport management majors may not count Advertising 378S (Topic 1), Kinesiology 355, or Public Relations 378S (Topic 1) towards the certificate.

Under specific circumstances, the faculty committee may approve course substitutions for minor course requirements. Students who believe their situation to be of a compelling nature must submit a petition for course substitutions in advance. Petitions will not be reviewed during registration or add/drop periods.

Undergraduates who complete certificate requirements in conjunction with their degree requirements or within one year after earning the degree receive recognition on the University transcript. A maximum of nine semester hours of the certificate coursework may be taken after the student has earned the undergraduate degree.

For students following the 2014-2016 Undergraduate Catalog