Advertising Professors and Students Live-Tweet Critiques of Super Bowl Ads

AUSTIN, Texas – Feb. 1, 2017 -- During this Sunday's Super Bowl, advertising professors and students from The University of Texas at Austin Moody College of Communication will live tweet critiques of Super Bowl advertisements starting at 5:30 p.m.

The Stan Richards School of Advertising and Public Relations social media team TexasAdGrad will share their thoughts on Twitter under hashtag #AdGradBowl for the group's third-annual AdGradBowl. They will be joined by Associate Professor Angeline Close Scheinbaum, Professor Gary Wilcox (@garybwilcox) and students in his “Social Media” class, and other faculty members from the Richards School.

Where: The Park at The Domain 

When: 5 p.m., Feb. 5, 2017

The group will assess ads on qualities such as the presence of a strong emotional hook, relevance to the brand's position, and the likelihood that a viewer would ask friends to view the ad and would want to see it again.

“All the brands and ad agencies will be monitoring social media interaction and response just like we’ll be doing,” said Gary Wilcox, professor in the Stan Richards School of Advertising and Public Relations. “This prepares our students for work in the field of advertising by actively assessing the situations that evolve and what responses are evoked.”

AdGradBowl participants will use social media tracking tools to analyze posts, locations of interactions, audience feedback, demographics, spikes in traffic and other social media listening metrics to record responses to ads throughout the evening.

Contact: Gary Wilcox (512) 217-7040; Angeline Close Scheinbaum (512) 788-2480.

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