Moody College Hosts 2016 Danielson Award Lecture Featuring Sharon Dunwoody on Oct. 27

AUSTIN, Texas –– The Moody College of Communication will host the 2016 Danielson Award Lecture and Presentation honoring Sharon Dunwoody, Evjue-Bascom Professor Emerita in the School of Journalism and Mass Communication at the University of Wisconsin-Madison on Thursday, Oct. 27, 2016, in the Belo Center for New Media from 4 – 5 p.m.

As part of the event, Dunwoody will present the lecture “An Accuracy Conundrum…in Two Parts.”  

Dunwoody has taught science journalism and science communication for more than 30 years. As a scholar, she focuses on the construction of media science messages and on how those messages are used by individuals when they need to learn or act.

Dunwoody served as director of the School of Journalism and Mass Communication, as well as an associate dean in the Graduate School, during her career at UW-Madison. She served on the governance faculty of the university’s Gaylord Nelson Institute for Environmental Studies and is affiliated with the Program in Science and Technology Studies. She has authored/coauthored numerous research articles and book chapters and has authored or coedited five books.

Her most recent research has concentrated on examining individuals’ use of information to inform their judgments about environmental and health risks, with particular emphasis on how to construct narratives to enable audiences to make sense of uncertainty.

WHEN: 4 – 5 p.m. Thursday, Oct. 27, 2016

WHERE: Belo Center for New Media (BMC) 5.208

About the Wayne A. Danielson Award

Recognizing scholars who have made a significant contribution to the understanding of communication, the Wayne A. Danielson Award was created in 1991. It honors Professor Emeritus Wayne Danielson for his contributions to the Moody College of Communication, The University of Texas at Austin and the field of communication.

Danielson joined The University of Texas at Austin faculty in 1969 and served as dean of the Moody College of Communication (formerly School of Communication) from 1969-79. Previously, he taught at Stanford University, the University of Wisconsin-Madison and the University of North Carolina at Chapel Hill. He holds a Ph.D. in mass communications from Stanford University.

His research has led to the development of more than 30 operating programs for tools such as readability indexes, automatic news indexes and stylistic advice to authors.

He also served as founding editor of Journalism Abstracts (now Journalism & Mass Communications Abstracts), a publication of the Association for Education and Journalism and Mass Communication.

About The University of Texas at Austin Moody College of Communication

One of the nation's foremost institutions for the study of advertising and public relations, communication sciences and disorders, communication studies, journalism and radio-TV-film, The University of Texas at Austin Moody College of Communication is preparing students to thrive in an era of media convergence. Serving more than 4,700 undergraduate and graduate students, the Moody College is nationally recognized for its faculty members, research and student media. For more information about the Moody College, visit

CONTACTS: Lauren Phillips, 512-471-2182; Christie Smith, 512-475-9151

Lauren Phillips
Public Affairs Representative