Business of the Bowl

Alumnus and NFL Content Chief speaks to The Hollywood Reporter following Super Bowl LI

Moody College of Communication alumnus Jordan Levin (B.S. ’89), chief of content for NFL Networks, is interviewed in the Feb. 10 issue of The Hollywood Reporter. In the article, he shares his thoughts on the business of football—including television ratings and Twitter’s decision to stream live sports leading up to the Super Bowl.

Jordan Levin

Levin also discussed overseeing the halftime show—which, in previous Super Bowls, have had their fair share of controversies. This year’s halftime show featured Lady Gaga, and many audiences wondered if her performance would follow suit.

“Audiences are always going to have
preconceived impressions of a performer.”

“Audiences are always going to have preconceived impressions of a performer,” Levin said. “That's outside of our control. What's important to us is to celebrate the broader themes and our commonality. Shrewd artists understand it's a unique, once-in-a-lifetime opportunity to create an impression that is ideally respectful of the audience.”

To read the full article, visit The Hollywood Reporter.

During the last two years, Moody College students have interned with the NFL Network during the Super Bowl—introducing them to networks of alumni, professionals and industry partners.

Levin visited Moody College on Aug. 31, 2015, to discuss his perspective on how media industries have evolved during the last several decades, drawing from his own personal experiences working at The WB Network, Generate talent management and studio, Microsoft XBox Entertainment Studios, and more.

Also a member of Moody College’s advisory council, Levin concluded by discussing how he handles dramatic technological, regulatory and industrial changes in his current position as chief content officer for the NFL. 

To learn more and listen to an audio recording of Levin’s talk from his trip to Moody College, visit the website for Media Industry Conversations.

Marc Speir
Sr. Content Producer