On the heels of an announcement about a new minor and field of study in digital game industries, Moody College of Communication is proud to announce two additional minors in advertising and radio-television-film (RTF).  Starting in August, students from throughout The University of Texas who are enrolled in the 2026-2028 catalog will be able to declare one of these minors.

“The current demand for both the advertising and radio-television-film majors is huge,” Cassandre Giguere Alvarado, Moody College’s senior associate dean for undergraduate education and teaching excellence said. “We know there are more students who want exposure to these two disciplines, more than we can accommodate in the majors. Creating these minors gives an opportunity for students who are in other programs, both inside and outside of Moody, to get a really solid foundation in those disciplines.”

Alvarado says that for the advertising minor, students will need to take and pass Advertising 318J, Integrated Brand Communication, before they are able to proceed to the next course in the field of study. She says that the Department of Radio-Television-Film has created an entirely new curriculum specifically for the RTF minor, giving students a taste of the multiple aspects of the industry.

“We know that lines are often blurred between communication disciplines, they often overlap, and students want exposure to many of them,” Alvarado said. “This is a great way for a current Moody College student to round out their experience here, but also a great way for student who might be an English major who wants to be a writer, for example, to understand where writing and film intersect.”

Cindy McCreery, RTF department chair, and Matthew Eastin, director of the Stan Richards School of Advertising and Public Relations, are looking forward to the benefits these new minor offerings will provide UT students.

"We have a long history of students across campus wanting to take so many of our courses, which have previously been restricted to our major," McCreery said. "This minor will allow students the opportunity to explore how stories get made, how media shapes our world and a behind the scenes dive into how it’s all put together."

McCreery says that everyone, regardless of their major, has their own story to share and great ideas to explore so the RTF minor will give other students more storytelling opportunities.  

Eastin agrees that he's thrilled to be able to expand Moody College's academic offerings to others across campus.

“I’m excited to bring the Stan Richards School’s curriculum and faculty to students across UT,” Eastin said. “This minor opens the door to understanding how advertising engages consumers in a fast‑moving, ever‑expanding media landscape.”

Alvarado reiterates the benefits of these minors and fields of study.

“These new minors are great opportunities, not just for Moody students, but for The University as a whole.”