Paula M. Poindexter is a Professor of Journalism and Media at The University of Texas at Austin whose work focuses on news engagement, media literacy, and journalism in the digital age. She is the author of six books, including “Gen Z, Social Media, and News: Implications for the Future of News Engagement, Journalism, the U.S., and Democracy.” Before entering academia, Poindexter worked as a manager and executive at the Los Angeles Times and as a reporter and producer at KPRC-TV, the NBC affiliate in Houston. She earned her Ph.D. from Syracuse University's S.I. Newhouse School of Public Communications.
A recognized leader in journalism education, Poindexter served as president of the Association for Education in Journalism and Mass Communication (AEJMC) in 2014. During her presidency, she founded News Engagement Day She established an annual research grant supporting news audience studies, launched the Scholarsourcing publishing initiative with Peter Lang, and helped create the Tankard Book Award and “Recommended Ethical Research Guidelines for AEJMC Members.” Her leadership has had a lasting impact on journalism education and research.
At UT Austin, Poindexter has developed seven journalism courses, including News Literacy in the Digital Age, Journalism, Society, and the Citizen Journalist, and Understanding African Americans and the Media. She has chaired numerous doctoral dissertations and serves as chair of the Maxwell McCombs Graduate Student Research Publishing Award, helping establish permanent endowments that recognize and support outstanding graduate research within the School of Journalism and Media. Upon Dr. McCombs’ retirement, Poindexter chaired a fundraising committee to raise $25,000 to establish a permanent endowment in the Moody College of Communication that would generate interest to fund cash awards for School of Journalism Ph.D. and master’s students who published articles in academic journals.
Poindexter has received numerous honors for her scholarship, leadership, and commitment to diversity in journalism, including the Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education, AEJMC's Eleanor Blum Distinguished Service to Research Award, and the naming of the Dr. Paula M. Poindexter Research Grant by AEJMC's Minorities and Communication Division. Her current research explores civic responsibility, news engagement, and media audiences in the digital age, and her publications continue to shape scholarship on journalism and communication.
Paula M. Poindexter, Millennials, News, and Social Media: Is News Engagement a Thing of the Past? NY: Peter Lang Publishing, Second Edition, 2018 (216 pages) (ISBN: 978-1-4331-5003-6).
Paula M. Poindexter, News for a Mobile-First Consumer, NY: Peter Lang Publishing, Inc., 2016. (272 pages) (ISBN: 978-1-4331-2840-0).
Paula M. Poindexter, “Audience Studies, “The International Encyclopedia of Journalism Studies. Tim P. Vos and Folker Hanusch (General Editors), Dimitra Dimitrakopoulou, Margaretha Geertsema-Sligh and Annika Sehl (Associate Editors). © 2019 John Wiley & Sons, Inc. Published 2019 by John Wiley & Sons, Inc. DOI: 10.1002/9781118841570.iejs0015
Paula M. Poindexter, “African-American Images in the News: Understanding the Past to Improve Future Portrayals” in Susan Dente Ross and Paul Lester, Images that Injure, 3rd edition. Praeger/PSI, 2011, 107-120.
Paula M. Poindexter, Don Heider, and Maxwell McCombs, “Watchdog or Good Neighbor? The Public’s Expectations of Local News.” The Harvard International Journal of Press/Politics, 11(1):77-88 (Winter 2006). (Refereed)
Don Heider, Maxwell McCombs, and Paula M. Poindexter, “What the Public Expects of Local News: Views on Public and Traditional Journalism. Journalism & Mass Communication Quarterly. 82: 952-967 (Winter 2005). (Refereed)
Paula M. Poindexter, Laura Smith, and Don Heider, “Race and Ethnicity in Local Television News: Framing, Story Assignments, and Source Selections,” Journal of Broadcasting & Electronic Media 47:524-536 (December 2003). (Refereed)
Paula M. Poindexter and Maxwell E. McCombs, “Revisiting the Civic Duty to Keep Informed in the New Media Environment.” Journalism & Mass Communication Quarterly. 78: 113-126 (Spring 2001). (Refereed)
Paula M. Poindexter, “Voting in the 2020 Presidential Election: An 8-Step Guide for First-Time & Experienced Voters”
Paula Poindexter, “Online Commenting” Online News Association, (ONA), Build Your Own Ethics Code