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Laura F. Bright (Ph.D., The University of Texas at Austin) is an Associate Professor of Media Analytics in the School of Advertising and Public Relations in the Moody College of Communication. Laura’s research focuses on understanding consumer behavior within social media feeds – specifically related to privacy, digital wellbeing, and data analytics. Her work has appeared in the top journals in her field and is frequently presented at academic conferences. In the classroom, Laura delivers content in the areas of media management, social media effects, and advertising research methods. Her industry experience includes working for Disney, surviving the early 2000s dot-com boom and bust in Austin, and running a family consulting business. For more information, please visit www.brightwoman.com.
