Laura F. Bright (Ph.D., The University of Texas at Austin) is an Associate Professor of Media Analytics in the School of Advertising and Public Relations and the Director of the Nelson Center for Brand and Demand Analytics in the Moody College of Communication. Laura’s research focuses on understanding consumer behavior within social media feeds and new technologies – specifically related to digital wellbeing, data analytics, and consumer privacy. Her work has appeared in the top journals in her field and is frequently presented at academic conferences around the world. In the classroom, Laura delivers content in the areas of media management, social media effects, advertising campaign development, and advertising research methods. Her industry experience includes working for Disney, surviving the early 2000s dot-com boom and bust in Austin, and running a family consulting business. For more information, please visit www.brightwoman.com or her profile on Google Scholar.
PUBLISHED RESEARCH
- Journal of Advertising
- Journal of Business Research
- Journal of Interactive Advertising
- International Journal of Advertising
- Journal of Current Issues in Research in Advertising
- Internet Research
- Computers in Human Behavior
- Psychology & Marketing
- Journal of Marketing Theory and Practice
- Other publications available here: https://scholar.google.co.uk/citations?hl=en&pli=1&user=IQuaf3gAAAAJ
AWARDS & RECOGNITION
- Aspiring Leaders Academy Inaugural Cohort Graduate, 2024
- Provost Faculty Fellows Mentoring Program Graduate, 2023
- Best Reviewer Award, Journal of Current Issues in Research and Advertising, 2021
- Key Contributor in Media Analytics, Texas Health and Human Services Grant for the Development of Interactive Resources to Promote Coping and Reduce Substance Use Disorders among Texas Families ($6,000,000), 2021 - 2023
- “Most Influential Articles”, Journal of Current Issues in Research and Advertising, 2019
- Cheryl A. Soward Communicator of Distinction Award, Texas Association of Municipal Information Officers, 2014
- “Top Marketing Professors on Twitter”, 2011
