Laura F. Bright joined the Stan Richards School of Advertising & Public Relations as an associate professor of media analytics in August 2019. Bright previously served at Texas Christian University, where she was the department chair and an associate professor in the Department of Strategic Communication as well as the co-director of the Certified Public Communicator program.
Bright’s research focuses on social media addiction and fatigue, big data and analytics, personalized advertising and digital privacy. Her work has been published in the Journal of Current Issues in Research and Advertising, the Journal of Marketing Communications, Computers in Human Behavior, Internet Research, the Journal of Marketing Theory and Practice, Qualitative Market Research, and the Journal of Interactive Advertising, among others.
Professionally, Bright has spent more than a decade working in the interactive advertising business in Austin, Texas, and currently consults various companies and organizations on optimizing their digital presence.