Dr. Pounders is a consumer psychologist. Her expertise is in emotion, goals, and self in the domains of persuasion, consumer behavior, and consumer well-being. Her research focuses on how consumer affect, motivation, and identity interact to influence consumer attitudes, beliefs, and behaviors. She is primarily interested in social marketing and health advertising and is increasingly interested in exploring these domains in interactive media technologies. She also explores gender, identity, and branding.
She has been published in top journals in the field, including the Journal of Marketing, the Journal of Academy of Marketing Science, Journal of Advertising, Journal of Business Research, Journal of Advertising Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Psychology & Marketing, Journal of Health Communication, the Journal of Health Psychology, among others. She serves on the editorial review boards of the Journal of Advertising and Journal of Business Research and is an Associate Editor for the Journal of Advertising Research.
Dr. Pounders teaches the Advertising Law & Ethics, and both the undergraduate and graduate course on consumer behavior.
