Dr. Kate Pounders is a consumer behavior and advertising scholar whose research focuses on prosocial advertising and consumer well-being. Drawing on theories of persuasion, emotion, identity, and motivation, she examines how advertising can influence consumer attitudes, self-perceptions, and behaviors in ways that benefit both individuals and society. Her research spans sustainability, charitable giving, cause-related marketing, health, gender and identity, and artificial intelligence in advertising.
She has been published in top journals in the field, including the Journal of Marketing, the Journal of Academy of Marketing Science, Journal of Advertising, Journal of Business Research, Journal of Advertising Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Psychology & Marketing, Journal of Health Communication, the Journal of Health Psychology, among others.
Dr. Pounders teaches Advertising Law & Ethics, and both the undergraduate and graduate courses on consumer behavior.
