Everett D. Collier Centennial Chair in Communication Emeritus
Before joining the Department of Advertising, Dr. Leckenby was Professor of Advertising at the University of Illinois at Urbana-Champaign. His major interests are in the fields of media reach/frequency models and copy research. Dr. Leckenby's publications include one book and articles that have appeared in Journal of Advertising, Journal of Consumer Affairs, Journal of Broadcasting, Journalism Quarterly, Journal of Marketing Research, Current Issues and Research in Advertising, and Journal of Advertising Research, among others. Dr. Leckenby was Chair of the Department of Advertising from 1985 to 1987. He has served on the Copy Research Council of the Advertising Research Foundation, and as President of the American Academy of Advertising. Dr. Leckenby was founder of the Journal of Interactive Advertising, a publication of the American Academy of Advertising, in 2001.
Ph.D. Communications University of Illinois Urbana-Champaign
M.S. Advertising University of Illinois Urbana-Champaign
B.S. Marketing Ferris State College