Tim McClure (Austin) is a cofounder of GSD&M Advertising and CEO of Mythos brand strategies; MindMeld, a global alliance of innovators and collaborators; and H2Orange, pure Texas water that funds academic scholarships for the University of Texas at Austin. He is a 21st Century legend builder.
In 1971, Tim was one of five University of Texas at Austin graduates who founded GSD&M, one of America’s most successful advertising agencies. GSD&M’s blue chip clients include Southwest Airlines, PGA TOUR, Goodyear, AT&T, Zales, John Deere, Marshalls, AARP, Popeyes Louisiana Kitchen, ACE Hardware, L.L. Bean, Pulte Group and the United States Air Force.
Tim’s advertising career highlights include authoring Don’t Mess With Texas, the most successful antilitter campaign in history; incorporating the mythical city of Coca-Cola, Texas; painting a Southwest Airlines jet like SeaWorld’s Shamu the Killer Whale; launching the Wal-Mart Always campaign; and writing and producing Texas: The Big Picture, the first IMAX movie about the Lone Star State.
In 2001, Tim launched Mythos Legends, a Brand Invention, Evolution & Legacy company. Mythos has designed the Flagship Fleet of custom jets for Southwest Airlines and recently invented H2Orange, the first purified Texas water that funds academic scholarships for students attending The University of Texas at Austin.
In 2010, Tim launched MindMeld Alliance, a virtual alliance of innovators and collaborators that provide 21st Century solutions to a client’s most challenging marketing problems – from corporate innovation and collaboration strategies to live+mobile+online marketing and social media strategies. MindMeld’s battle cry echoes its bold core purpose: Virtually anything’s possible.™
Tim is a self-described ideanthropist. One of his notable pro bono ideas was naming SafePlace, the merger between Austin’s Center for Battered Women and Rape Crisis Center. Ideas are Tim’s passion.