Study in Austria

Student Advising Office

Salzburg Academy on Media & Global Change

Program Type: Affiliated Studies Program
Dates: July 20 - Aug 9, 2014, in Salzburg, plus a 3-week online component prior to departure.
Application Deadline: Applications are being reviewed on a rolling basis until March 1
Language of Instruction: English
UT instructor: Dr. Stephen Reese

Information Session

More information at


The Salzburg Academy on Media & Global Change is a unique study abroad program held each year in Salzburg, Austria. Fifty to sixty students and a dozen faculty attend from all five continents to create a dynamic, online Global Media Literacy curriculum. In debates and workshops, through lectures and small group sessions the students decide how universities should teach about how media cover the world.

The intent of The Salzburg Academy Program is:

  1. to encourage cross-cultural thinking about the roles media play in global affairs and public policy;
  2. to help students and faculty evaluate distinctive international media and policy models and consider their advantages and limitations;
  3. to propose and initiate standards regarding media coverage of issues such as terrorism and climate change;

In addition to helping to create media literacy materials for use in classrooms everywhere, students and faculty also create accompanying teaching modules focusing on how the world's media cover such critical international issues as climate change, religion and terrorism.


The program is open to all undergraduate and graduate UT students in good academic standing. Undergraduate students should have completed at least 60 credit hours by the summer of participation and hold a minimum GPA of 3.0. There are no course prerequisites, but some communication course work is recommended.

Participation is generally capped at 50-60 students, with a maximum of 20 participants from the University of Maryland and other U.S. universities.

Meeting minimum requirements does not guarantee acceptance to the Study Abroad program. An applicant's total educational and disciplinary record, educational objective, professional attitude, level of preparedness and interpersonal maturity, advisor recommendations, special talents, personal preparation and personal achievements may be considered in the selection process. The University reserves the right to interview the student during the application process and to deny acceptance to any applicant for any reason the University determines to be material to the applicant's qualifications.

Courses & Credit

The Salzburg program consists of two three-credit courses, and is designed to address the curricular needs of both upper-level undergraduates and graduate students. Participants are required to participate in a 3-week online course component for each of the courses prior to their arrival in Salzburg. The online component is designed to provide students with a rigorous outline of news curation, comparative news theories and multimedia storytelling. In this online section of the course, students will be required to read extensively and complete a 5-7 minute multimedia presentation on news curation around a global news topic of their choice. During the on-site portion of the program, breakout sections of 10-12 students each are generally supervised by two faculty members. UT Journalism professor Steve Reese will co-teach in the 2010 program.

Global Media Literacy (Credit: RTF365 or RTF384). This course will explore how distinctive media (television, newspapers, the Internet, magazines, radio and film) shape views of global events and global issues within nations, across regions and internationally. From stories on celebrities to coverage of crises, how do American, African, Asian, European, Middle Eastern and South American media differ in their reporting?

Global Change, Global Cooperation, Global News (Credit: J349T/J395). This course will examine and evaluate how media around the world not only cover but help frame two issues of contemporary importance. How does coverage of poverty and public health, for example, shape not only our view of events, but our understanding of possible solutions? How can we use media to become more knowledgeable and responsible world citizens?

Credit is granted by the University of Maryland, and is considered transfer credit at The University of Texas at Austin. Credit is considered in-residence for most requirements within the College of Communication at The University of Texas at Austin. Please note that some UT Austin programs limit transfer credit in the major, so it is imperative that students consult their academic advisor in order to make an informed decision regarding the impact of their participation in the program. All UT participants are required to obtain approval from their academic advisor prior to participation in order to determine how the course credits will apply to their UT degree.

College of Liberal Arts students: Please note these courses will count towards the IRG Culture, Media, and the Arts track.

courtyard bedroom students walking along a path with mountain scenery in the background


The students and faculty study in the world-renowned Schlossleopoldskron, an 18th century Rococo palace built by the Prince Archbishop of Salzburg, owned by the King Ludvig I of Bavaria, renovated by Max Reinhart, the co-founder of the Salzburg Music Festival, and used for the von Trapp family home in "The Sound of Music."

Financial Aid & Scholarships

Students may use most forms of institutional aid they would normally be awarded by the Office of Student Financial Services (OSFS), to help pay for study abroad through The University of Texas at Austin. Please note that certain types of financial aid (i.e.: Texas grants) cannot be used for "Affiliated Studies" Program fees. Consult your designated counselor in the Office of Student Financial Services about how your participation in this program will impact your expected summer award, as financial aid awards can also be recalculated to cover increased costs associated with study abroad, and other alternatives may also be available to you. Additionally, most private scholarships are applicable to study abroad - however, students must confirm that with the donor.

A special Salzburg Academy Scholarship is available to support College of Communication undergraduate and/or graduate students participating in the Salzburg Academy for Media and Global Change. Applicants must be in good standing with the university, and preference will be given to students who exhibit financial need as evidenced on FAFSA. Apply via the College of Communication Scholarship Application, between January 22 and February 26, 2014, for summer 2014 awards. The application requires two references as well as a response to the following question: "Describe explicitly how the study abroad program relates to your studies and how you would help promote the study abroad program upon return to campus" (in 300 words or less).

Check the external funding resources information available on the funding for study abroad page for other resources that may apply to your participation in this program.


Student Expenses

These are estimated expenses to assist you with your financial planning:

UT non-refundable application fee: $50
Estimated UMCP 2013 Program fee: $6,455*
UT Affiliated Studies fee: $400
Course Materials $100
Airfare $1,800
Local transportation $65
International health insurance $57
Personal expenses $300
Passport $135
Visa, U.S. citizens $0
Emergency Funds $500
Total estimated expenses: $9,862

* The program fee covers tuition for 6 credits, shared double occupancy accommodations in the newly renovated 17th century Meierhof building next door to the Schloss; full board, including buffet style breakfast, lunch and dinner, as well as coffee/tea breaks; all student academic fees including field trips and group activities; and general administrative costs of the Salzburg Seminar and the University of Maryland.

Graduate applicants are also subject to an UMCP Graduate School fee: $60

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To apply for this program, you must complete two application components at UT (see below), and applications will be reviewed on a rolling basis, so early applications are encouraged. Students who are selected for participation will be required to complete a second online application through the University of Maryland in order to complete their enrollment in the program.

1. Complete an online application through the UT Study Abroad Office. You will need to request access to the UT online application by calling the UT Study Abroad Office, 471-6490, with your EID and semester of participation (example: summer "whole" 2014) before you can get started;

2. Submit a "Salzburg Academy Statement of Purpose" and a resume to Ronda Barnett in the College of Communication via email ( by the final deadline of March 7.  The Statement of Purpose document should contain responses to the following questions (responses should be 50-75 words each): A) Why do you think you are a good fit for this program? B) Name one aspect of the host culture you want to know more about and why. C) What qualities or activities do you possess that will help you successfully interact with the host culture? D) Most short term programs involve significant interaction and collaboration with a small group of students, faculty and program staff.  Please give an example of a time when you worked effectively with a group. E) Is there anything else we should know about your application? REQUIRED: Save this as a Word document, and be sure to include your name and UT EID. Once you are selected to participate, you will need to copy and paste these responses into the University of Maryland online application.

3. Please note that the University of Maryland online application also requires an official UT transcript, which needs to be sent directly to them by the UT Registrar's Office. Deadline for online application: March 15

Acceptance notifications will be sent by UMCP mid-March. Once accepted, students will be required to pay a $250 deposit to UM by March 11 to confirm their seat in the program. Graduate students will receive additional instructions on completing an enrollment application for the UMCP Graduate School.


For more information on this program, please contact the Moody College of Communication Student Advising Office (BMC 2.600), 471-1553.

For assistance with the University of Maryland application, please contact Søren M Peterson, Coordinator of Short-Term Programs, Education Abroad
Office of International Affairs, University of Maryland, 1125 Holzapfel Hall, College Park, MD 20742-5215 (Phone: 301.405.7158). 

For assistance with advising/course/degree planning, see your academic advisor.

For academic questions about this program, please contact professor Paul Mihailidis at the University of Maryland.