Public relations students at the Moody College of Communication have a variety of experiential learning opportunities. Students gain experience in management and strategy, while also focusing on fundamental techniques like message crafting, design, public speaking and media relations.
In the Classroom
The collaboration between coursework and industry allows students to focus their training, enhance their portfolios and build a network that assists them in landing professional positions. Faculty work deliberately to provide students opportunities to work with and present to real clients on long term projects. Previous clients include: Samsung, Texas Athletics, HEB, HomePlate Peanut Butter, Groovy Automotive, Voodoo Doughnut and other local non-profit organizations.
Experiential learning also invigorates the classroom setting. For instance, an upper division social media course structures the class into four interactive, working teams: Original content, community management, advertising and listening/analytics. The classroom essentially mirrors a modern day newsroom, which instills initiation and innovation.
On Campus
Diversity in Advertising & PR (DA&PR) is a student led organization that promotes diversity and inclusion through environment, individuality, resources and community.
UT’s Public Relations Student Society of America (PRSSA) is one of the largest chapters in the nation. The chapter focuses on out-of-the-classroom engagement to enhance students’ knowledge of the public relations field.
Texas Tower Public Relations is a nationally recognized student run public relations firm. Texas Tower works with on-campus partners and local nonprofit organizations seeking public relations assistance.
Involvement in student organizations is a great way to explore career options, develop your network and make an impact on the college, the campus and the community throughout your college experience.
In the Community
The required internship provides students a taste of the profession. Internship types and pursuits vary according to the interests and goals of the student.
Read more to learn about undergraduate internship opportunities.