Higher education marketing sources say that a college or university’s website is the primary marketing and communications tool when it comes to attracting prospective students. Our website also provides valuable information for other audiences including announcements, brand journalism, event promotion and information necessary for current students, faculty and staff to engage with Moody College.
Creating a compelling digital experience is important to create a strong impression on all of your target audiences.
Moody College of Communication uses Drupal, an open source content management system. Drupal is an established and full-featured platform with a broad user base widely used in higher education and government institutions.
The MarCom team is responsible for content on the main Moody College website. Departments, Schools, Centers, Institutes and Programs manage the content on their websites. Faculty bios will be initially created by the MarCom team and will be managed/updated by web content editors within each School or Department.
External Sites for Moody College affiliated groups
CIPs and Moody College labs wishing to build websites on a system other than the Drupal supported platform must include:
1. UT Brand Bar at top of all website pages (with TEXAS Moody graphic). See a code snippet below and find an example here.
<div id="brandbar" style="position: sticky; z-index: 1; top: 0; height: 35px; background: #bf5700; padding-right: 1em;">
<!-- Adding hardcoded CSS for the image along with the absolute path -->
<img class="brandbar-logo" style="float: right; height: 25px; margin-top: 6px;" src="https://www.moody.utexas.edu/themes/custom/moody/images/logos/utexas_moody_white.png" alt="">
2. Moody College Identity in footer area - Sites that are designed with a footer, please include the Moody College logo within this space.
Alternative to requirement 2 - Moody College Logo on "About" or "Contact Us" page. If your site does not have a footer, you may place the Moody College logo on your “About” or "Contact" page.