Social Media

Social Media

Social media platforms are a great way to engage our various audiences, share stories and information or highlight achievements, awards and events. Moody College uses social media to reinforce connections, showcase thought leadership and demonstrate what makes Moody College distinct through original digital content such as videos, photos and graphics.

Moody College Social Media platforms include:

Twitter and Facebook are primarily used to promote Moody College news and people, activities or accomplishments that generate pride.
Instagram posts help us showcase happenings around Moody.
Instagram Stories promote events and information primarily relevant to current students.
Linkedin posts promote thought leadership at Moody College and professional connections or content.
YouTube hosts our videos and playlists.

Managing an existing account or creating a new one within Moody College?

If you have current social media accounts or are wishing to create a new one, you will need a social media strategy. Please download this guide for more information.

Account Names:

Avoid punctuation such as periods and underscores when naming an account. Use your full name in the title but handle can be abbreviated. For the handle, use UTexas in the beginning of your name, followed by department, lab or center.

About Section:

Clearly state the mission of your department center or lab. Provide important context to new and existing audiences. Include a hyperlink to your group’s website. Please include that your page is part of the greater Moody College community.

Avatar
All avatars should align with Moody College branding guide and should be resized for the proper platform. The avatar is the fundamental identity of your department, organization, program or center within your social channels. The avatar needs to be consistent across all platforms and once established, it should not change. If you have an official logo, you also have an approved avatar. For labs or other entities without an official logo, you may use a graphic or photograph as an avatar. Please contact the Moody College Marketing and Communication team for approval of your avatar or if you need assistance in creating one.

Cover Photo
We encourage you to be creative with your cover photo but make sure it is relevant to your unit/department. This photo can reflect events or marketing campaigns. Create original graphics or use original photography for the cover photo.

Visuals
All images, graphics and videos should follow Moody College brand guidelines. The official brand guidelines can be found here. Create original content and fonts and colors should align with the brand guidelines.

Dimensions (current 2021):
Twitter: 1024 x 512 px (16:9 ratio)
Instagram: 1080 x 566 px (landscape), 1080 x 1350 px (portrait) 1080 x 1080 px (Square)
Instagram stories: 1080 x 1920 (9:16 ratio).
Facebook: 1200 x 630 px or 1200 x 1200 (1:1 ratio)
Facebook event cover photo: 1200 x 628 px (2:1 ratio)
Facebook cover: 851 x 315 px
LinkedIn: 1200 x 627 px

Copyrights

While sharing of publicly available content in social networks is encouraged and key to the nature of social media, there are still copyright protections that must be honored, especially when posting content from university-related social media channels.

Best practices:
• Give credit to photographers or artists when possible
• Share someone’s post rather than copying and pasting as an original post
• Use original or royalty free music