Scoring Rubric

Criteria Category

4

Excellent

3

Good

2

Fair

1

Poor

Clear, Persuasive

The message is very clear and easy to understand

The message is highly persuasive

The message engages the audience

Strong, supportive rationale for message provided

The message is clear and understandable

The message is persuasive

The message is somewhat engaging

Supportive rationale for message provided

The message is somewhat clear and understandable

The message is neutral

The message is slightly engaging

Weak rationale for message provided

The message is unclear

The message is not persuasive

The message does not engage the audience

No rationale for message provided

Composition/

Design

Project is exceptionally eye-catching; contains highly memorable images

The visual elements work well together; are cohesive

Project is eye-catching; contains memorable images

The visual elements work together somewhat cohesively

Project is somewhat eye-catching; memorable

Visual elements are loosely tied together

Project is not eye-catching; does not stand out from other projects

Visual elements do not work together; visuals are disjointed

Care/Effort given to project

Excellent craftsmanship

Project is clearly organized; very logically structured

Good craftsmanship

Project shows evidence of organization and logical structure

Fair craftsmanship

Project is somewhat organized; some logical structure is evident

Poor craftsmanship

Project is not organized; no evidence of logical structure

Creativity/

Uniqueness

Project is very innovative

Risk-taking is evident

Project is innovative

Some risk-taking is evident

Project is somewhat innovative

Risk-taking is minimal

Project is not innovative

No risk-taking is evident


Contest requirements:

1. Poster is 17"x 22" (11" x 17" if submitted digitally)
2. Entry was submitted by the official contest deadline.