PSA Y'all Scoring Rubric

Criteria Category

4

Excellent

3

Good

2

Fair

1

Poor

Clear, Persuasive

The message is very clear and easy to understand
 

The message is highly persuasive
 

The message is highly engaging
 

Strong, supportive rationale for message provided

The message is understandable
 

The message is persuasive
 

The message is engaging
 

Supportive rationale for message provided

The message is somewhat understandable
 

The message is somewhat persuasive
 

The message is somewhat engaging
 

Weak rationale for message provided

The message is unclear
 

The message is not persuasive
 

The message is not engaging
 

No rationale for message provided

Composition/

Design

Project contains highly memorable images and use of sound
 

The visual and sound elements work well together; are cohesive

Project contains memorable images

and use of sound
 

The visual and sound elements are work together somewhat cohesively

Project contains somewhat memorable visuals and use of sound
 

Visual elements are loosely tied together

Project does not contain memorable visuals or use of sound
 

Visual elements do not work together; visuals are disjointed

Care/Effort given to project

Excellent craftsmanship
 

Project is very well organized; very logically structured

Good craftsmanship
 

Project is organized and logically structured

Fair craftsmanship
 

Project is somewhat organized; some logical structure is evident

Poor craftsmanship
 

Project is not organized; no evidence of logical structure

Creativity/

Uniqueness

Project is very innovative
 

Risk-taking is evident

Project is innovative
 

Some risk-taking is evident

Project is somewhat innovative
 

Risk-taking is minimal

Project is not innovative
 

No risk-taking is evident


Contest requirements:

1. PSA is 30-60 seconds long.
2. Entry was submitted by the official contest deadline.