S. Craig Watkins is the Founding Director of the Institute for Media Innovation and the Ernest S. Sharpe Centennial Professor in the Moody College of Communication at The University of Texas at Austin. An internationally recognized expert in media, Watkins is the author of five books exploring young people's engagement with media and technology. He was a member of the Connected Learning Research Network, an interdisciplinary team of scholars commissioned by the MacArthur Foundation to study young people's engagement with the digital world. You can learn more about his team's multi-year study of black and Latino teens inventive uses of digital media in their book, The Digital Edge
. As a follow-up project, Watkins led a team of researchers to explore how young people are engaging in tech and social ingenuity to navigate the new world of work--the gig economy--marked by automation and globalization. His book, Don't Knock the Hustle
, is a revealing portrait of how young creatives are reinventing the future of innovation in tech, media, design, education, and civic life.