Latino Media Arts & Studies, or L-MÁS, a program of the Moody College of Communication at UT-Austin, has a three-fold mission: to support the growth of Latino film, television, journalism, and advertising; to support Latina and Latino student media makers, journalists, and advertising professionals; and to foster Latino media studies scholarship.
This mission is one of vital importance. Now 19 percent of Americans, Latino will grow to 24 percent of the population by 2050. Unfortunately, their presence is scarcely growing in U.S. media culture, where Latinos are vastly underrepresented in film, television, and journalism. Given that the entertainment and news media illustrate and reinforce how ethnic groups are valued in a society, these disparities have an impact that is felt individually, locally, nationally, and globally. Latino Media Arts & Studies is dedicated to making a difference in this regard.
The University of Texas at Austin is an ideal home base for L-MÁS. The university has a strong commitment to providing an outstanding education to the state’s Latino residents, now 41 percent of Texans. The Moody College likewise serves the state and the nation through training new generations of Latino media makers and journalists. Its Radio-Television-Film Department is one of only a few in the nation that offer an MA or PhD concentration in Latino media studies; it also has graduated more Latina and Latino filmmakers than any other film school in the country.
Latino Media Arts & Studies is coordinated by faculty in the Moody College's Department of Radio-Television-Film.