Latino Media Arts and Studies (L-MAS), a program of the Moody College of Communication at UT-Austin, has a three-fold mission: to support the growth of Latino film, television, journalism, and advertising; to support Latina and Latino student media makers, journalists, and advertising professionals; and to foster Latino media studies scholarship.
This mission is one with a broad and substantial impact. Latinos, 19 percent of Americans in 2020, are too often misrepresented or not depicted at all in U.S. media culture. Given that the entertainment and news media illustrate and reinforce how ethnic groups are valued in a society, this has an impact that is felt individually, locally, nationally, and globally. Latino Media Arts and Studies is dedicated to making a difference in this regard.