Latino Media Arts & Studies, or L-MÁS, a program of the Moody College of Communication at UT-Austin, has a three-fold mission: to support the growth of Latino film, television, journalism, and advertising; to support Latina and Latino student media makers, journalists, and advertising professionals; and to foster Latino media studies scholarship.
This mission is one with a broad and substantial impact. Latinos, 19 percent of Americans in 2020, are too often misrepresented or not depicted at all in U.S. media culture. Given that the entertainment and news media illustrate and reinforce how ethnic groups are valued in a society, this has an impact that is felt individually, locally, nationally, and globally. Latino Media Arts & Studies is dedicated to making a difference in this regard.
Latino Media Arts & Studies is a program of the Moody College of Communication. It is coordinated by faculty and graduate students in the Moody College's Department of Radio-Television-Film, and includes faculty affiliates from both the Moody College of Communication and the College of Liberal Arts.