Professor Examines How Partisanship Influences our Media Selections in "Niche News: The Politics of News Choice"
AUSTIN, Texas—June 20, 2011—Natalie Jomini Stroud, assistant professor of communication studies at The University of Texas at Austin, investigates how people navigate the myriad media choices available to them—and the political implications of those choices—in her book "Niche News: The Politics of News Choice."
At the heart of "Niche News"is the concept of "partisan selective exposure," which is when people select news sources that match their own views. This phenomenon helps to explain the political forces at work behind media consumption.
By combining an analysis of the various news formats with innovative surveys and experiments, Stroud offers the most comprehensive look to date at the extent to which partisanship influences our media selections. Just as importantly, she finds that partisan media exposure also influences how average citizens engage with politics: On one hand, citizens may become increasingly divided as a result of using media that cohere with their political beliefs; on the other hand, likeminded media use may encourage political participation.
Stroud researches how the media affect our political behaviors and attitudes, and how our political behaviors and attitudes affect our media use. Her research on this topic has earned several awards, including the K. Kyoon Hur Award from the International Communication Association. She teaches courses in public opinion, media effects and politics, and quantitative research methods, and is the assistant director of the Annette Strauss Institute for Civic Participation.
"NICHE NEWS: The Politics of News Choice," by Natalie Jomini Stroud (May 9th, 2011 | Paperback | 272 Pages│$24.95 | ISBN: 9780199755516)
Note to editors: Dr. Stroud is available for expert commentary an analysis.
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