A Promising Professor


A Promising Professor

Advertising’s Anthony Dudo receives national teaching honor


One of Anthony Dudo's favorite aspects of teaching is helping students to realize their potential from day one, transforming from "knowledge sponges" into "knowledge producers."

Similarly, Dudo has thrived since the day he joined the Department of Advertising and Public Relations as an assistant professor in 2011. And the Association for Education in Journalism and Mass Communication Mass Communication & Society Division has taken notice, awarding him its third place Promising Professor Award.

The award honors outstanding, innovative faculty who have taught no more than five years full-time and graduate students who have primary responsibility for teaching at least one course.

Dudo will accept the award at the AEJMC 2013 Conference, which takes place from Aug. 8-11 in Washington, D.C. He also will share teaching advice on a Promising Professors and Distinguished Educator Panel.

"I strive to connect with my students," Dudo said. "I want them to feel comfortable in my classes. I want them to feel free to express their perspectives and take risks. I help them accomplish these things, in part, by being relatable and by trying to be a good listener."

Leah Buenik said the interactivity of Dudo's Integrated Communications Management course helped students to become more confident and handle themselves under pressure. Each week, Dudo would present an assignment that offered students an opportunity to share their thoughts with the class.

"He did not just call on the students who always wanted to raise their hands," said Buenik, who graduated in May of 2013 with a bachelor’s degree in advertising. "Instead, he would look for students who were shy to speak up, calling on them in a friendly and curious manner so that they felt comfortable and respected to speak in front of others."

Dudo has been recognized two other times by AEJMC – receiving the Lori Eason Award for Graduate Student Research in 2006 and having his research highlighted as "Research You Can Use" in 2009. At the College of Communication, Dudo received the Ellen A. Wartella Distinguished Research Award in 2012.

Dudo received his Ph.D. from the University of Wisconsin-Madison School of Journalism and Mass Communication in 2011.

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Media Contact:
Nick Hundley, (512) 471-7209