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Joseph Turow presents McGovern Lecture on April 4

Joseph Turow, Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication, will present the McGovern Lecture from 3:30 to 5 p.m. on Thursday, April 4 in Room 5.208 of the Belo Center for New Media, 300 W. Dean Keeton St. His speech is titled, "Primetime Doctors: Why Should You Care?"

Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Professor Turow as "probably the reigning academic expert on media fragmentation."

"Joseph Turow takes us behind the scenes of such hit television series as ER, Grey's Anatomy, and House to reveal the complex relationship viewers have with their beloved fictional caregivers. Turow carefully probes the history of TV medical series and presents a compelling argument for telling more truthful medical stories in the future to reflect---and address---the precarious state of our health-care system today." — Neal Baer, M.D., executive producer of Law & Order: Special Victims Unit